ImpreMedia is proud to bring you En Breve, your intelligence brief on the U.S. Hispanic market and media. ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print, publishing El Diario La Prensa, El Mensajero, Hoy Nueva York, Hoy Nueva York Fin de Semana, La Opinión, La Opinión Contigo, La Prensa, La Raza, La Vibra, RUMBO de Houston and Vista Magazine.
In this issue, read about:
NEW POST-ELECTION SURVEY PROVIDES IN-DEPTH ANALYSIS OF LATINO VOTE
“A new post-election analysis of record turnout among Latino voters shows strong support for President-elect Obama and Democrats, but also reveals high expectations in the Latino community. The survey, commissioned by impremedia in conjunction with the NALEO Educational Fund and Latino Decisions polling firm, found a significant increase in turnout among registered Latinos. Ninety-two percent of registered Latinos surveyed in the poll said they voted in this election, compared to 81.5% in 2004, the percentage cited in the Census Bureau’s Current Population Survey.”
Source: “NEW POST-ELECTION SURVEY PROVIDES IN-DEPTH ANALYSIS OF LATINO VOTE”, naleo.org, November 2008.
ImpreAlertas: sign up for our free mobile alerts and receive breaking news directly in your cell phone
ImpreMedia and its text messaging service partner, 4INFO, offer free* mobile alert services to U.S. Hispanics. Through your mobile phone, you can now receive free* SMS alerts in Spanish about entertainment, sports and automotive wherever you are. Sign-up for our free mobile alerts at http://www.impre.com/alertas or directly from your cell phone by sending a new text message to 44636 with the following word: ALERTA for breaking news, ENTRE for entertainment news, DEPORTES for sports news, FUTMEX for Mexican soccer game results, IMPREAUTOS for automotive news
* ImpreMedia Digital does not charge for the alerts. Standard text message and other charges may apply based upon your telephone service plan.
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Study Reveals Hispanics’ Attitudes About Finances
“Hispanic consumers in the US say they feel more financially secure than they have in the past and are using credit cards more, but their self-reported lack of knowledge about financial matters also has increased, according to a study from Experian Consumer Research.”
Source: “Study Reveals Hispanics’ Attitudes About Finances”, marketingcharts.com, November 2008.
Hispanic Marketing Trends: 2009 and Beyond
"An interesting future for Hispanic marketing in the United States, full of 'dualities' and opportunities. The future is indeed bright. While the media propagates bad news as their way of attracting attention, they ignore the positive trends in the economy. Hispanic marketing is one of them…”
Source: “Hispanic Marketing Trends: 2009 and Beyond”, felipekorzenny.blogspot.com, November 2008.
Mujeres destacadas
ImpreMedia’s leading Spanish-language newspaper, La Opinión, in Los Angeles is seeking nominations for its 3rd Annual Mujeres Destacadas/Distinguished Women Recognition Awards and Editorial Series during International Women’s Month in March.
La Opinión’s Mujeres Destacadas signature event and editorial series recognizes Latinas that have distinguished themselves through outstanding service in the fields of Health, Education, Arts & Culture, Business/Technology and Community Leadership on a voluntary basis or by over-exceeding in their professional responsibilities. Deadline for Submission: December 12, 2008.
Nomination form in English: http://www.laopinion.com/mujeresdestacadas/nomination_form_eng.pdf
Nomination form in Spanish: http://www.laopinion.com/mujeresdestacadas/nomination_form_span.pdf
For more info on the event and editorial series, visit us at http://www.laopinion.com/mujeresdestacadas/.
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ANA survey finds marketers pursuing multicultural strategies
“A new survey of members of the ANA (Association of National Advertisers) indicates that multicultural marketing (MCM) continues to grow as a strategic platform for driving brand and business performance. As the marketplace becomes more diverse, multicultural initiatives have become increasingly crucial for all categories of business. As in the 2003 survey, print continues to be the most favored media vehicle for reaching multicultural audiences (65 percent), followed closely by TV (61 percent), sponsorships (54 percent), public relations (54 percent), targeted radio (53 percent), in-store marketing (51 percent) and events (51 percent). Surprisingly, online advertising placed lowest (49 percent).”
Source: “ANA survey finds marketers pursuing multicultural strategies”, ana.com, November 2008.
TRPI Report Studies the Relationship between Latinos and Public Libraries
“TRPI, in partnership with WebJunction and OCLC surveyed more than 2,860 Latinos in six U.S. states about their library use and perceptions of libraries. The results indicate that 54 percent of the Latino population visited libraries in the past year, and that Latinos hold positive perceptions of libraries.”
Source: “New TRPI Report Studies the Relationship between Latinos and Public Libraries”, trpi.org, October 2008.
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Los Angeles, CA 90017
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