ImpreMedia is proud to bring you En Breve, your intelligence brief on the US Hispanic market and media. ImpreMedia is the parent company of La Opinión, El Diario La Prensa, and La Raza, the leading Spanish-language newspapers.
In this issue, read about:

• Over 47 Million People Visited a Newspaper Web Site in September
• Hispanics Travel
• Online Search Begins to Move From Nada to Business-ready for Hispanic Web Users
• Demand for Hispanic MBAs Is Caliente

Over 47 Million People Visited a Newspaper Web Site in September
Both the overall number and percentage of Internet users visiting newspaper Web sites hit all-time highs in September, according to a new report by Nielsen//NetRatings for the Newspaper Association of America. The data, which takes into account home and work Internet usage, shows that over 47.3 million people visited newspaper Web sites in September, the most in any month since NAA began tracking online usage in January 2004.
Source: “Over 47 Million People Visited a Newspaper Web Site in September”,Newspaper Association of America, November 2005

Hispanics Travel
While the U.S. travel market has been hit hard in recent years by the stagnant economy, one sector is enjoying runaway growth—Hispanics. A study released in Washington, D.C., by travel industry researchers found that Hispanic travel increased by 20 percent from 2000-2002, outpacing other minorities and growing 10 times the overall rate for the traveling population as a whole. By plane, train or automobile, says Cathy Keefe of the Travel Industry Association of America, which commissioned the study, Hispanics are on the go in record numbers—a fact, she adds, that is no surprise.
Source: “Hispanics Travel”, Ahorre.com, November 2005

Online Search Begins to Move From Nada to Business-ready for Hispanic Web Users
Say you're a Spanish-speaking home buyer looking for a mortgage online. Type "hipoteca" (Spanish for mortgage) into Yahoo and Google and you'll get a flurry of responses, mostly in Spanish. That's huge news for companies trying to reach Spanish-speaking consumers on the Internet.
Source: "Online Search Begins to Move From Nada to Business-ready for Hispanic Web Users", East Bay Business Times, December 2005

Demand for Hispanic MBAs Is Caliente
The rapidly growing Hispanic population in the U.S. has companies hunting executives who are tuned into the language and culture. Many MBA recruiters are scrambling ever harder to attract the top Hispanic candidates.
Source: "Demand for Hispanic MBAs Is Caliente", BusinessWeek.com, December 2005

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