ImpreMedia is proud to bring you En Breve, your intelligence brief on the US Hispanic market and media. ImpreMedia is the #1 Spanish-language Print and online news publisher, publishing El Diario La Prensa, El Mensajero, Hoy Nueva York, Hoy Nueva York Fin de Semana, La Opinión, La Opinión Contigo, La Prensa, La Raza, La Vibra and Vista Magazine.
In this issue, read about:
Latino Homeownership Poll
“From August 11 –16, 2007, David Binder Research conducted a historic statewide public opinion survey of California’s Latino population. The first-of-its-kind poll provides policy makers, homebuilders and the public a comprehensive look at the Latino community’s attitudes towards homeownership.”
Source: “Latino Homeownership Poll”, cbia.org, October 2007.
Packaging and Private Labels Overlooking Spanish-Speaking Hispanic Market
“BALTIMORE (October 8, 2007) – Vertis Communications announced the results of its proprietary
Customer Focus® OPINIONES survey, which among other insights, found that “27 percent of Spanish-speaking Hispanics believe they don’t know enough about private label store brands to want to try them,” said Jim Litwin, VP of market insights. “This data indicates that retailers with private label brands have an opportunity to market to Spanish-speaking Hispanic audiences by communicating to them in their native language.”
Source: “Packaging and Private Labels Overlooking Spanish-Speaking Hispanic Market”, vertisinc.com, October 2007.
ImpreMedia Increases Access to Advertisers via Google Prints Ads and Google AdSense programs
ImpreMedia, the No. 1 Hispanic news and information company in the U.S. in online and print, is working with Google to become the largest nation-wide Hispanic newspaper network to participate in Google’s Print Ads™ advertising program.
In addition to participating in the Google Prints Ads program, ImpreMedia is also working with Google’s AdSense™ online advertising program to help connect advertisers with readers online. ImpreMedia reaches more than 10.8 million people every month with its print and online products (2.2 million online and 8.6 million in print).
For more information contact Arturo Duran at 213-896-2146, arturo@impremedia.com.Link: http://www.impremedia.com/press/pr10-29-07_im_google.html
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Hispanic Consumers for Life; A Fresh Look at Acculturation, by Isabel Valdés
“M. Isabel Valdés, a leader in cultural marketing and recognized as the founder of the In-culture marketing approach, will be publishing her fourth book, “Hispanic Consumers for Life; A Fresh Look at Acculturation” (Paramount Market Publishing, Ithaca, N.Y.) in November 2007. She is also the author of “The Hispanic Market Handbook”, “Marketing to American Latinos” and “The In-culture Approach”.
Source: “Hispanic Consumers for Life; A Fresh Look at Acculturation, by Isabel Valdés”, isabelvaldez.com, October 2007.
New Research Finds Increased Interest in Science, Engineering and Math Among Latino High School Students
“WASHINGTON – The Hispanic Heritage Foundation (HHF) and the National Research Center for College & University Admissions (NRCCUA) announced today the results of a new study which found Latino high school students over the past six years are increasingly more interested in math, science and engineering subjects with a decrease in technology.”
Source: “New Research Finds Increased Interest in Science, Engineering and Math Among Latino High School Students”, hispanicheritage.org, October 2007.
ImpreMedia to Provide Spanish Translation and Live Streaming Video of the MySpace and MTV Presidential Candidate Dialogue Series
NEW YORK—October 25, 2007—ImpreMedia, the No. 1 Hispanic news and information company in the U.S. in online and print, has been selected as the official Spanish-language communicator for the ongoing series of Presidential Dialogue events hosted by MySpace, the world’s most popular social network, and MTV, the leading global youth brand.
ImpreMedia’s Hispanic youth-oriented, entertainment magazine and website, LaVibra.com, will stream the live, candid conversations between each leading presidential candidate and America’s Spanish-speaking youth.
For more information and to view upcoming Presidential Candidate Dialogues, visit LaVibra.com, or contact Arturo Duran at 213-896-2146, arturo@impremedia.com.
Link: http://www.impremedia.com/press/pr10-25-07_im_sptrans_dia.html |
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Revisiting the Latino Health Paradox
“The Tomás Rivera Policy Institute (TRPI) study described in this report revisits the unexpected but currently widely accepted belief that Latinos in the United States tend to be healthier than the average population despite their generally low socioeconomic status (SES). This finding is
referred to in the literature as the Latino health paradox.”
Source: “Revisiting the Latino Health Paradox”, trpi.org, October 2007.
La Raza Newspaper Promotes Brian Stuart to Local Sales Manager
Chicago IL—(HISPANIC PR WIRE)—October 4, 2007— Brian Stuart was named Local Sales Manager for La Raza Newspaper. Mr. Stuart brings over 15 years of newspaper sales management experience in the Chicago area having served similar roles at LIFE Newspapers, Liberty Group Publishing and the Wednesday Journal, Inc., publishers of Chicago Parent Magazine. As Local Sales Manager, Mr. Stuart’s role will be to manage all local sales activity and hire, train and supervise the local sales team. Mr. Stuart will oversee several key business categories, including: classified, real estate, autos and retail accounts. . |
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