ImpreMedia is proud to bring you En Breve, your intelligence brief on the US Hispanic market and media. ImpreMedia is the parent company of El Diario La Prensa, El Mensajero, La Opinión, La Prensa and La Raza, the leading Spanish-language newspapers.
In this issue, read about:

• Hispanics Turn To Hispanic Newspapers For Election Coverage
• The Facts Behind The 300 million Reach
• Latin Food On The Rise
• Wireless Carriers Pursue the Latino Community
• Hispanics Find Healthier Ways of Relieving Stress

Hispanics Turn To Hispanic Newspapers for Election Coverage
Ethnic group media conducted a telephone survey which revealed that 77 percent of Hispanics plan to vote in the next election. The survey also revealed that 84.1 percent are turning to their community local Hispanic Newspapers for information on the candidates.
Source: “Majority of Hispanics are politically Influenced By Hispanic Newspapers,” Hispanicad.com, October 2006.

The Facts Behind The 300 million Reach
In the 1960’s the U.S. population reached 200 million; four decades later on this month, it reached 300 million. Within that timeframe, Latinos were the ethnic group that showed the largest increase in population accounting for 36% of the 100 million increases.
Source: “From 200 Million to 300 Million: The Number behind Population Growth,” pewhispanic.org, October 2006. 

Latin Food on the Rise
Next to Asian food, Latin food is the second fastest growing ethnic food category in the U.S. with sales that were worth $18 billion in 2005. The U.S. foodservice for Hispanic Foods estimates that in 2015, the Latin foodservice has a potential to reach sales worth up to $ 29 billion.
Source: “Latin Foodservice market Heating Up,” HispanicAd.com, October 2006.

Wireless Carriers Pursue the Latino Community
A research finding by Telephia Inc. in quarter three of 2005 noted that Latinos rank among the top two ethnic groups who use the most voice minutes per month. Wireless carriers are striving to tap into the Latino community by offering their services in Spanish.
Source: “Cell Phone Carriers Target Hispanics,” Khou.com, October 2006

Hispanics Find Healthier Ways of Relieving Stress
A recent study conducted by the American Psychological Association (APA) revealed that Hispanics rely on family and friends or exercise as healthier ways of relieving stress than the general U.S. population.
Source: “Hispanics engage in healthy behaviors to manage stress,” HispanicAd.com, October 2006.

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