ImpreMedia is proud to bring you En Breve, your intelligence brief on the US Hispanic market and media. ImpreMedia is the parent company of La Opinión, El Diario La Prensa, and La Raza, the leading Spanish-language newspapers.
In this issue, read about:

• Hispanic Small Business Casa Cyber Community
• 250% Increase in Corporate Sponsorship is Proof of Growing Interest in Hispanic Homebuyer Market
• Hispanic Perceptions of Food and Meals
• The Home Depot Celebrates Hispanic Culture Through Color and Paint With Colores Origenes

Hispanic Small Business Casa Cyber Community
With Hispanics starting businesses in the United States at a rate of 3-to-1 over non-Hispanics, the need for technology resources and training among these entrepreneurs is critical. Casa Cyber Community Technology Centers will provide technology infrastructure resources necessary for small, startup businesses to get off the ground by eliminating initial technology-related overhead expenses.
Source: “Hispanic Small Business Casa Cyber Community”,Ahorre.com, September 2005

250% Increase in Corporate Sponsorship is Proof of Growing Interest in Hispanic Homebuyer Market
A telltale sign of the rising interest in Hispanic homebuyers is the 250% increase in the number of premium-level sponsors for the 5th Annual Hispanic Marketing Convention & Expo hosted by the National Association of Hispanic Real Estate Professionals (NAHREP). The premier event for Hispanics in the real estate industry kicked off in New York City and was expected to attract business leaders and 2000 practitioners to the Hilton New York.
Source: “250% Increase in Corporate Sponsorship is Proof of Growing Interest in Hispanic Homebuyer Market”, NAMC Newswire, October 2005

Hispanic Perceptions of Food and Meals
A meal is a time for the family to talk about the day and make important family decisions. This is much more common in Hispanic households than in other households. The Hispanic family unit spends substantial amounts of time shopping, playing and eating together as well as with friends.
Source: "Hispanic Perceptions of Food and Meals", HispanicAd.com, October 2005

The Home Depot Celebrates Hispanic Culture Through Color and Paint With Colores Origenes
"Research shows that painting is one of the most common home improvement projects undertaken by Hispanic consumers," said Tom Taylor, executive vice president of Merchandising & Marketing at The Home Depot. Source: “The Home Depot Celebrates Hispanic Culture Through Color and Paint With Colores Origenes”
Source: "The Home Depot Celebrates Hispanic Culture Through Color and Paint With Colores Origenes", Yahoo Finance, September 2005

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