ImpreMedia is proud to bring you En Breve, your intelligence brief on the US Hispanic market and media. ImpreMedia is the #1 Spanish-language Print and online news publisher, publishing El Diario La Prensa, El Mensajero, Hoy Nueva York, Hoy Nueva York Fin de Semana, La Opinión, La Opinión Contigo, La Prensa, La Raza, La Vibra and Vista Magazine. In this issue, read about:

Old and New Media Use
“A 2007 study performed by the Florida State University called the Multicultural Marketing Equation, revealed that Spanish-dominant Latinos are among the most devoted newspapers and magazine readers."
Source:“Old and New Media Use”, fsu.edu, September 2007.

Saving Homes, Saving Communities
“The National Association of Hispanic Real Estate Professionals (NAHREP) and the National Council of La Raza (NCLR) released “Saving Homes, Saving Communities: Latino Brokers Speak Out on Hispanic Homeownership,” a joint report offering analysis on the practices of Hispanic homeowners."
Source: “Saving Homes, Saving Communities: Latino Brokers Speak Out on Hispanic Homeownership” (click on report link to download PDF), NCLR.org, September 2007.

2007 Presidential Candidate Dialogue Now in Streaming Spanish with ImpreMedia, LLC
 As the official Hispanic media partner of MySpace / MTV’s 2007 Presidential Candidate Dialogue, ImpreMedia presented the first of its kind, live online Spanish-language streaming video of the interview viewable on lavibra.com/video/candidatos. On Thursday, September 27, at 12 P.M. ET, the dialogue launched with Presidential Candidate, former Senator John Edwards, from the University of New Hampshire campus. For more information and to view upcoming Presidential Candidate Dialogues, visit lavibra.com/video/candidatos, or contact Arturo Duran at 213-896-2146, arturo@impremedia.com.

Ethnic Consumers More Receptive Than Peers to Marketing, But Most Believe Messaging Lacks Relevancy
“According to Yankelovich's 2007/2008 MONITOR Multicultural Marketing Study, African American and Hispanic customers are almost twice as likely to "enjoy looking at or listening" to advertising than their peers, but most find current messaging is not relevant. The study shows that only 25% of African American, Hispanic and Non-Hispanic White consumers feel that today's marketing is both personally and culturally relevant to their lives."
Source: “Ethnic Consumers More Receptive Than Peers to Marketing, But Most Believe Messaging Lacks Relevancy, According to New Yankelovich Study”, Prnewswire.com, September 2007.

New Census Bureau Data Reveal More Older Workers, Homeowners, Non-English Speakers
“A news release by the U.S. Census stated an increase of 8 million people between the years 2000 and 2008 that speak a foreign language at home. California was considered to be the state with the highest percentage in this category."
Source: “New Census Bureau Data Reveal More Older Workers, Homeowners, Non-English speakers”, Census.gov, September 2007.

ImpreMedia LLC Prepares for Elections 2008
 ImpreMedia is launching a groundbreaking civic participation campaign Ya es hora ¡Ve Y Vota! to mobilize the Latino vote. We will be working with the National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund, Univision communications Inc., and the National Council of La Raza (NCLR). Our mission is to register thousands and mobilize more than half a million naturalized and native-born Latino registered voters in 2008. To do this, the Ya es hora ¡Ve Y Vota! will seek to remove barriers that have prevented many from becoming full participants by educating, registering and mobilizing Latinos to vote. This campaign follows the Ya es Hora Ciudadania! efforts over the past two years.


Hispanic, Latino or Chicano?
“While Whatcom County groups plan events to mark Hispanic Heritage Month, not everyone thinks the month is appropriately named. Some don’t consider themselves Hispanic, but prefer to be called Latino or Chicano or by more specific references to their country of origin. The 2007 Hispanic Almanac notes: “There is no consensus within the overall group of U.S. Hispanic people on a term that best defines them.”
Source: “Hispanic, Latino or Chicano?”, bellinghamherald.com, September 2007.

 

La Vibra’s Special Holiday Advertorial Issue Publishes Dec. 6, 2007
 ImpreMedia premier Latino entertainment weekly, La Vibra, will publish a special holiday advertorial issue on Thursday, December 6, 2007. The 20-page pullout section will allow advertisers a unique opportunity to be creative with their design and content. This national promotion will be distributed in 6 key Hispanic markets: Los Angeles, New York, San Francisco Bay Area, Chicago, Orlando and Tampa, targeting the 18-34 demo. In addition to the creative content opportunity, a national 6-week, interactive reader promotion will also include advertiser logos. For advertising opportunities and promotional information contact:Cesar Martinez 213-896- 2094, cesar.martinez@laopinion.com .

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