ImpreMedia is proud to bring you En Breve, your intelligence brief on the US Hispanic market and media. ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print, publishing El Diario La Prensa, El Mensajero, Hoy Nueva York, Hoy Nueva York Fin de Semana, La Opinión, La Opinión Contigo, La Prensa, La Raza, La Vibra, RUMBO Network and Vista Magazine. In this issue, read about:

• An Older and More Diverse Nation by Midcentury
• Synovate study finds U.S. Hispanics and African-Americans still have much lower ownership of several financial services and products
• Hispanic Movie-goer Attendance Reaches Unprecedented Levels / Summer 2008, Reports Hispanic Media Marketing
  
• Hispanics and Health Care in the United States: Access, Information and Knowledge
  
• The small kitchen appliance marketer cites not only demographics, but also Latinos' intimate relationship with cooking and food, as the reason
  
  

An Older and More Diverse Nation by Midcentury
“The nation will be more racially and ethnically diverse, as well as much older, by midcentury, according to projections released by the U.S. Census Bureau. Minorities, now roughly one-third of the U.S. population, are expected to become the majority in 2042, with the nation projected to be 54 percent minority in 2050. By 2023, minorities will comprise more than half of all children. The Hispanic population is projected to nearly triple, from 46.7 million to 132.8 million during the 2008-2050 period. Its share of the nation’s total population is projected to double, from 15 percent to 30 percent. Thus, nearly one in three U.S. residents would be Hispanic.”
Source: “An Older and More Diverse Nation by Midcentury”, census.gov, August 2008.

ImpreMedia Renews Agreement with the NFL as Hispanic Print Marketing Partner Inks deal with SI Latino to publish four NFL-themed special issues New York, N.Y. —August 26, 2008—ImpreMedia, the No.1 Hispanic news and information company in the U.S. has renewed its partnership with the National Football League (NFL) as its Hispanic print and marketing partner. Last year impreMedia became the NFL’s first Hispanic print partner for its national Hispanic outreach program. As part of the NFL’s extensive Hispanic initiatives, the NFL’s focus has been to further reach the football fan base that has grown wildly popular among the emerging U.S. Hispanic audience . The NFL is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event. Read More: http://www.impremedia.com/press/pr08-26-08_IM_NFL.html

Synovate study finds U.S. Hispanics and African-Americans still have much lower ownership of several financial services and products n
“Despite growing use of financial services and products and more targeted communications, U.S. Hispanics and African-Americans continue to be 'unbanked' and 'underbanked' according to Synovate's 2008 U.S. Diversity Markets Report. To better understand financial behavior among multicultural consumers in the U.S., Synovate recently surveyed a total of 4,000 males and females ages 18+, including 1,000 General Market respondents, 1,000 African-Americans and 2,000 Hispanics.”
Source: “Synovate study finds U.S. Hispanics and African-Americans still have much lower ownership of several financial services and products”, synovate.com, August 2008.

Hispanic Movie-goer Attendance Reaches Unprecedented Levels / Summer 2008, Reports Hispanic Media Marketing
“Hispanic movie-goer attendance for this summer's blockbusters has set unprecedented records, according to Hispanic Media Marketing which formulated estimates after reviewing Nielsen EDI box office charts in the cities of Los Angeles, New York, Chicago, Miami, Houston, Dallas, Atlanta and San Antonio.  Following the trends of the Moviegoers by Ethnicity report for the years 2006 and 2007 prepared by the Motion Picture Association of America (MPAA), Hispanic movie-goers represented a 24 percent increase in 2007 alone, despite declining numbers of movie-goers in general and admissions of Caucasians and African Americans overall.”
Source: “Hispanic Movie-goer Attendance Reaches Unprecedented Levels / Summer 2008, Reports Hispanic Media Marketing”, eworldwire.com, August 2008.

Hispanics and Health Care in the United States: Access, Information and Knowledge
“More than one-fourth of Hispanic adults in the U.S. lack a usual health care provider, and a similar proportion report obtaining no health care information from medical personnel in the past year. At the same time, more than eight in ten report receiving health information from media sources, such as television and radio, according to a Pew Hispanic Center survey of Latino adults, conducted in conjunction with the Robert Wood Johnson Foundation.”
Source: “Hispanics and Health Care in the United States: Access, Information and Knowledge”, pewhispanic.org, August 2008.

El Diario/La Prensa journalist wins NAHJ’s GUILLERMO MARTÍNEZ-MÁRQUEZ Award for Latin American Reporting Prize-winning articles tell the story of the courageous men and women who lead a peasant and indigenous movement against illegal logging in Honduras New York, N.Y. (August 14, 2008) – The National Association of Hispanic Journalists have selected “War in the Honduran forests/Guerra en los bosques de Honduras” by Eva Sanchis, of El Diario/La Prensa, as the winner of the 2008 MARTÍNEZ-MÁRQUEZ Award for Latin American Reporting. In a series of three articles, Sanchis profiles the clandestine logging that is destroying environmentally protected pine and hardwood forests in eastern Honduras, and the life and death struggles of hundreds of peasants and indigenous people who stood up to logging interests, corrupt government officials, and narco-traffickers in order to save their homes, woods and livelihoods. Read More: http://www.impremedia.com/press/pr08-14-08_EDLP_NAHJ_award.html

The small kitchen appliance marketer cites not only demographics, but also Latinos' intimate relationship with cooking and food, as the reason
“One hundred sixty. That is the average number of times Hispanic families use their blenders per year, compared with only 113 for non-Hispanics, according to research conducted by small kitchen appliance marketer and distributor Applica Consumer Products, Inc. The fact that Hispanics over index on these and other products the company sells has made the segment a primary focus of the company's U.S. growth strategy, its leadership asserts.”
Source: “Hispanics are One of the Cornerstones of Applica's Growth Strategy”, hispanicwire.com, August 2008.


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