ImpreMedia is proud to bring you En Breve, your intelligence brief on the US Hispanic market and media. ImpreMedia is the #1 Spanish-language Print and online news publisher, publishing El Diario La Prensa, El Mensajero, Hoy Nueva York, Hoy Nueva York Fin de Semana, La Opinión, La Opinión Contigo, La Prensa, La Raza, La Vibra and Vista Magazine. In this issue, read about:

• 1995-2005: Foreign-Born Latinos Make Progress on Wages
• More Than 300 Counties Now ‘Majority-Minority’
• U.S. Hispanic Mobile Use, Revenues Up
• Minority Groups' Share of $10 Trillion U.S. Consumer Market is Growing Steadily
  
• Latin Fever Expected to Drive Hispanic Foods and Beverages Market up $2.7 Billion by 2011
• Wooing Children with Dolls That Look Like Them

1995-2005: Foreign-Born Latinos Make Progress on Wages
“Foreign-born Latino workers made notable progress between 1995 and 2005 when ranked by hourly wage. The proportion of foreign-born Latino workers in the lowest quintile of the wage distribution decreased to 36% from 42% while many workers moved into the middle quintiles, according to a new analysis of Census Bureau data by the Pew Hispanic Center.”
Source: “1995-2005: Foreign-Born Latinos Make Progress on Wages”, Pewhispanic.org, August 2007.

More Than 300 Counties Now ‘Majority-Minority’
“Nearly one in every 10 of the nation's 3,141 counties has a population that is more than 50 percent minority. In 2006, eight counties that had not previously been majority- minority pushed the national total to 303, the U.S. Census Bureau reported today. Los Angeles County, Calif., had the largest minority population in the country in 2006.”
Source: “More Than 300 Counties Now ‘Majority-Minority”, Census.gov, August 2007.

U.S. Hispanic Mobile Use, Revenues Up
“Hispanic Americans represent the youngest and fastest-growing U.S. mobile segment that reaps high revenues per user on any demographic group, reported Telephia on their Q2 2007 Mobile Hispanic Report. Their findings also reported Hispanic Americans were almost twice as likely as non-Hispanics to access wireless internet through their phones.”
Source: “U.S. Hispanic Mobile Use, Revenues Up”, Emarketer.com, August 2007.

Minority Groups' Share of $10 Trillion U.S. Consumer Market is Growing Steadily.
“The buying power of Hispanics -- now the nation's largest minority group -- will exceed $860 billion in 2007 and is whizzing its way to more than $1.2 trillion five years from now, according to an annual report on minority buying power released Tuesday by the Selig Center for Economic Growth at the University of Georgia's Terry College of Business.”
Source: “Minority groups' share of $10 trillion U.S. consumer market is growing steadily, according to annual buying power study from Terry College's Selig Center for Economic Growth”, Terry.uga.edu, July 2007.

Latin Fever Expected to Drive Hispanic Foods and Beverages Market up $2.7 Billion by 2011
“The growing Hispanic population, eager for authentic cuisine, and the non-Hispanic population, hungry for something spicier, will continue heating up the Hispanic food and beverage market, driving sales from almost $5.7 billion in 2006 to nearly $8.4 billion in 2011, according to Hispanic Foods and Beverages in the U.S., a new report from market research publisher Packaged Facts. Source: “Latin Fever Expected to Drive Hispanic Foods and Beverages Market up $2.7 Billion by 2011”, Packagefacts.com, August 2007.

Wooing Children with Dolls That Look Like Them
“Bolstered by the success of Nickelodeon's popular bilingual children's character Dora the Explorer and by the spending power of the nation's growing minority population, toy retailers across the country are filling shelves with dolls whose skin colors and facial features reflect the children who play with them.”
Source: “Wooing children with dolls that look like them”, Philly.com, August 2007.

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