ImpreMedia is proud to bring you En Breve, your intelligence brief on the US Hispanic market and media. ImpreMedia is the #1 Spanish-language Print and online news publisher, publishing El Diario La Prensa, El Mensajero, Hoy Nueva York, Hoy Nueva York Fin de Semana, La Opinión, La Opinión Contigo, La Prensa, La Raza, La Vibra and Vista Magazine. In this issue, read about:

• 2007 Hispanic Fact Pack
• Latinos’ Growing Clout Has Seized Candidates’ Notice
• 25M More Californians by 2050-Hispanics Ethnic Majority by 2042
• Dallas/Ft. Worth Retailers Benefit Significantly by Latino Growth
  
• iTunes Latino Hopes to Hear Registers Ringing

2007 Hispanic Fact Pack
Advertising Age just published their fourth annual Hispanic Fact Pack presenting information about ad spending by category and company, demographic trends, rankings for the leading TV, radio newspaper, magazine and online, among other important data. This report also shows an exclusive ranking of the top U.S. Hispanic ad agencies and the top Hispanic media-buying agencies.
Source: “2007 Ad Age Hispanic Fact Pack”, Adage.com, July 2007.

Latinos’ Growing Clout Has Seized Candidates’ Notice
“Latino voters increased their numbers by more than a third in the past decade and constituted more than 8 percent of the nation's eligible voters in 2006. Recent changes in the election calendar could give even greater voice to Hispanic voters in the 2008 presidential contest. Several states with heavy Latino populations -- Illinois, New York and California included -- are moving their primaries and caucuses from later in the year to February. That means the vast majority of the country's Hispanic voters, galvanized by the recent national debate over immigration reform, will likely get to cast a primary vote while the contest for the nomination is still in play.”
Source: “Latinos’ Growing Clout Has Seized Candidates’ Notice”, Hispanicbusiness.com, July 2007.

25M More Californians by 2050-Hispanics Ethnic Majority by 2042
“California's population is projected to reach almost 60 million people by 2050, according to long-range population projections released by the California Department of Finance. The new projections reveal that Hispanics are now expected to constitute the majority of Californians by 2042. By the middle of the century, the projections show that Hispanics will be 52 percent of the state's population, with Whites comprising 26 percent.”
Source: "New State Projections Show 25 Million More Californians by 2050: Hispanics to Be State’s Majority Ethnic Group By 2040”, Dof.ca.gov, July 2007.

Dallas/Ft. Worth Retailers Benefit Significantly by Latino Growth
“The Dallas/Ft. Worth-Arlington Metropolitan Area is experiencing a substantial Latino population boom that is helping many area retailers remain profitable in a tough economy. According to the Census Bureau, the Dallas/Ft. Worth-Arlington Metropolitan Area was the second-fast growing metropolitan area in the United States, adding an estimated 601,242 residents since the year 2000. Hispanics comprised 60 percent of these new residents, whose estimated buying power of $20 billion has benefited the bottom-line for area retailers.”
Source: “Dallas/Ft. Worth Retailers Benefit Significantly by Latino Growth, Study Shows”, Prweb.com, July 2007.

iTunes Latino Hopes to Hear Registers Ringing
“Tu ritmo. Tu música, tu iPod," say the iTunes Latino television ads that originally broke last November. Now, Apple may have to add the word "tu tarjeta," as it rolls out its initial foreign language gift cards in the U.S. this week. Beginning today, Tarjeta iTunes will be available in denominations of $15, $25 and $50, and will be good toward any purchase at on- and offline iTunes Stores.”
Source:“iTunes Latino Hopes to Hear Registers Ringing”, Brandweek.com, July 2007.

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