ImpreMedia
is proud to bring you En Breve, your intelligence brief
on the US Hispanic market and media. ImpreMedia is the
parent company of El Diario La Prensa, El Mensajero, La Opinión,
La Prensa and La Raza, the leading Spanish-language
newspapers.
In this issue, read about:
The
importance of an early education for Latino families
A recent poll conducted by the Tomás Rivera Policy Institute
and released by PreK Now showed that more than 95% of Hispanics
consider very important to attend pre-k program before kindergarten
at the early ages. Some of the key findings on the research were
that a majority of Latino families believe that children can have
a better educational advantage if they attend pre-k.
Source: Changing
the Face of Early Education, HispanicAd.com, July 2006
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ImpreMedia's
Special "Advertising Power Package" For
2nd half of the Year
With
ImpreMedia offers opportunities for advertisers to
grow sales through its Domingo Print Network, a national
platform of audited weekend publications with over
700,000 copies in Los Angeles, New York, Chicago and
the San Francisco Bay Area. Discover our aggressive
pricing program and special value-added benefits for
Domingo's themed editorial supplements, home-delivered
to Hispanic households.
Topics include: back-to-school (08/13), Hispanic heritage
(10/22), new car preview (10/22), diabetes awareness
(11/05), Thanksgiving, a retail gift guide (12/03)
and the Three Kings celebration (12/31).
For more information, please contact Erich Linker,
212-807-4781, erich.linker@impremedia.com
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2006
Hispanic Fact Pack
Advertising Age just recently released their third
annual Hispanic Fact Pack presenting information about ad spending
by category and company, demographic trends, rankings for the
leading TV, radio newspaper, magazine and online, among other
important data. This report also shows the double-digit amount
growth among advertisers targeting the Hispanic market.
Source: 2006
Ad Age Hispanic Fact Pack, AdAge.com, July 2006
Hispanic
teenage girls and their social pressures
A recent article about the US, Hispanic teenage girls, published
on the Spanish-language New York newspaper El Diario La Prensa,
stated that young Latinas have more suicidal tendencies than any
other group. Other research found that especially in first generation
Latinas that faced different social pressures are also likely
to have the same tendencies.
Source: Young
Latinas and a Cry for Help, NewYorkTimes.com, July 2006
Alarming
attempted suicide rate among Hispanic teenage girls, El
Diario La Prensa, July 12, 2006
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La
Opinión's 80th Anniversary Fiestas Commemorative
Supplement
La
Opinión is celebrating its 80th anniversary
this year. For the past eight decades, we have been
committed to informing our readers, serving our community
and providing the best customer service to our clients.
On September 8, 2006 La Opinión will
publish a special commemorative fiestas supplement
that will be distributed to over half a million readers
in Southern California. It will highlight the independence
celebrations of Latin American countries and the past
80 years of La Opinión history. It will
complement an in-paper special series about Hispanic
leaders. The supplement will also be published online.
Space close date is August 25th.
To learn more about this program, please contact your
account executive or call 213-896-2380 or visit http://corp.laopinion.com
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Relevance
of the Women Migration
According to Pew Hispanic Center, women from different regions
of the world have been migrating for the past decades becoming
a significant migrant group. This report also remarks that the
profile of the arrival of the female immigrant to the U.S. has
changed significantly, they are now more educated, older and less
probable to have children.
Source: Gender
and Migration, PewHispanic.org, July 2006
Minority
Advertising to ensure a fair share of federal advertising contracts
The federal government, in spite of a law intended to redirect
resources to minority owned media, has not assigned a proportionate
amount of resources to promote federal initiatives directed to
minority owned companies. Therefore a Congress representative
requested to the General Accounting Office a study to guarantee
minority firms a fair allocation of federal advertising contracts.
Source: Study on Minority
Advertising to Determine Equality on Federal Outreach for Minorities,
NAHP.org, July 2006
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ImpreMedia / La Opinión, 700 South Flower Street, Suite 3000,
Los Angeles, CA 90017.
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