ImpreMedia is proud to bring you En Breve, your intelligence brief on the US Hispanic market and media. ImpreMedia is the parent company of La Opinión, El Diario La Prensa, and La Raza, the leading Spanish-language newspapers.
In this issue, read about:

• Spanish Language Here to Stay
• AOL / Roper Hispanic Internet Survey 2005
• Ethnic Consumers Require Sensitive Marketing
• Grocery chains seek Latinos

Spanish Language Here to Stay
A study shows that Spanish speakers will increase in the coming years. The study challenges the assumption that the use of Spanish will decrease in coming years as succeeding generations of Hispanics are born and grow up in this country. In fact, the study shows that the number of Spanish-dominant and bilingual Latinos will increase by 45 percent over the next two decades - adding 12.4 million Spanish-speakers to today's population.
Source: “Spanish Language Here to Stay”, Yahoo Finance, July 2005

AOL / Roper Hispanic Internet Survey 2005
U.S. Hispanics with Internet access at home are rapidly adopting broadband, with half of online Hispanics going online over high-speed connections at home, according to the third annual AOL/Roper U.S. Hispanic Cyberstudy. That's on par to the share of the general online population with broadband at home, and comes despite the fact that Hispanics are relatively newer to the Internet, the survey found.
Source: “AOL / Roper Hispanic Internet Survey 2005”, Ahorre.com, July 2005

Ethnic Consumers Require Sensitive Marketing
Diverse groups want marketers to understand their life experiences and to build lasting connections. Changes in family, brand loyalty, and language communications are altering the way Hispanics and African Americans feel about marketers, according to the "2005 Yankelovich MONITOR Multicultural Marketing Study".
Source: "Ethnic Consumers Require Sensitive Marketing", DestinationCRM.com, July 2005

Grocery chains seek Latinos
Latino households spend 46 percent more than the general population on groceries – despite having lower incomes. Latinos go to the grocery store a whopping 26 times a month, or practically every day, the Food Marketing Institute says. Moreover, the Hispanic population is growing four times as fast as the general population.
Source: "Grocery chains seek Latinos", DallasNews.com, July 2005 (Free registration)

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