ImpreMedia is proud to bring you En Breve, your intelligence brief on the U.S. Hispanic market and media. ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print, publishing El Diario La Prensa, El Mensajero, La Opinión, La Opinión Contigo, La Prensa, La Raza, La Vibra, RUMBO de Houston, Vista Magazine and Hoy Nueva York online. In this issue, read about:

• Hispanics Taking Control of Their Finances
• UNC Study: Latino Teens Happier, Healthier if Families Embrace Biculturalism
• Hispanics Online: No Más E-Barrios
• Hispanic online growth surpasses mainstream
• Hispanic Cheese May Prevent Obesity

Hispanics Taking Control of Their Finances
“New Coinstar Survey Reveals Hispanics More Serious About Finances and Teaching Children the Value of Money. With household budgets getting tighter every day, Hispanics in this country find that saving loose change over time can supplement their daily budget. The Coinstar Hispanic National Currency Poll revealed today that an overwhelming majority (92 percent) of Hispanics currently accumulate coins compared to 77 percent just one year ago*, and most are either using these funds to help pay bills and other expenses, or saving it for a rainy day.”
Source: “Hispanics Taking Control of Their Finances” Hispanicprwire.com, June 2008.

UNC Study: Latino Teens Happier, Healthier if Families Embrace Biculturalism
“Over the years, research has shown that Latino youth face numerous risk factors when integrating into American culture, including increased rates of alcohol and substance use and higher rates of dropping out of school. But a new study from the University of North Carolina at Chapel Hill shows adolescents who actively embrace their native culture — and whose parents become more involved in U.S. culture — stand a greater chance of avoiding these risks and developing healthier behaviors overall.”
Source: “UNC study: Latino teens happier, healthier if families embrace biculturalism”, unc.edu, June 2009.

Steve Bentz joins La Opinión as Senior Vice President for AdvertisingLa Raza Newspaper Los Angeles, CA La Opinión, the nation’s leading Spanish language daily newspaper, announced that advertising veteran Steve Bentz has joined the organization as Senior Vice President of Ad Sales. He will oversee the company’s revenue strategies for La Opinión’s entire portfolio of assets including the daily newspaper, La Vibra, Contigo, online, mobile, video and experiential. Bentz will be based in Los Angeles and reports directly to Monica Lozano, Publisher and CEO of La Opinión. Read More: http://www.impremedia.com/press/pr06-22-09_Steve_Bentz_joins_La_Opinion.html

Hispanics Online: No Más E-Barrios
“The US Hispanic Internet population is growing—in numbers, broadband connections and time spent online. eMarketer estimates that this year there will be nearly 23 million Hispanics online, over 50% of the US Hispanic population. Hispanics make up 12.3% of the total US Internet population in 2009, and that number will increase to 13.9% in 2013."
Source: “Hispanics Online: No Más E-Barrios”, emarketer.com, June 2009.

Hispanic online growth surpasses mainstream
“For companies targeting online audiences Latinos represent a booming market with continued potential for growth. As of February 2009 there were 20.3 million Hispanics or 11 percent of the total United States online population and a record number, according to comScore, Inc., a company that measures the digital world. As a greater number of Hispanics went online in the past year, the U.S Hispanic Internet audience grew faster than the total U.S. online population in terms of number of visitors, time spent and pages consumed.” Source: “Hispanic online growth surpasses mainstream”, hispanicmpr.com, June 2009.

Hispanic Cheese May Prevent Obesity
“Combining Hispanic cheeses like "queso fresco" with a low calorie diet speeds up metabolism and reduces fat and body weight. Hispanic style cheese known as Queso Fresco or "fresh cheese" may contribute to preventing and fighting obesity and other related health problems. Several studies have demonstrated that eating dairy foods while consuming a low-calorie diet can work together to speed up metabolism and as a result help reduce fat and body weight. “ Source: “Hispanic Cheese May Prevent Obesity” May 2009, castrocheese.com.

ImpreMedia and Fundación México Unido, A.C. reach content agreement Mexico City and New York, NY - ImpreMedia, the No. 1 Hispanic News and Information Company in the United States and the Fundación México Unido, A.C. (United Mexican Foundation) have agreed that, starting June 11, the news material prepared by Fundación México Unido, will be made available to be published by impreMedia. Read More: http://www.impremedia.com/press/pr20090611_fmu.html

You are currently on our email list. If you would like to unsubscribe, please click here
ImpreMedia / La Opinión, 700 South Flower Street, Suite 3000, Los Angeles, CA 90017