ImpreMedia is proud to bring you En Breve, your intelligence brief on the US Hispanic market and media. ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in online and print, publishing El Diario La Prensa, El Mensajero, Hoy Nueva York, Hoy Nueva York Fin de Semana, La Opinión, La Opinión Contigo, La Prensa, La Raza, La Vibra, RUMBO Network and Vista Magazine. In this issue, read about:

• Tech – Savvy Hispanic Consumers More Apt to Purchase Big Ticket Electronic Items than Non-Hispanics
• More than Just Language Part 2: A Continued Look at Diversity among Hispanic Boomers
• Models of Success with Latino Students
  
• Hispanics Cash In For Summer Fun New Coinstar Survey Reveals Three-Quarters Accumulate Change
  
• The U.S. Hispanic Economy in Transition
  
• Researchers find Latinos willing to pay for public services
  

Tech – Savvy Hispanic Consumers More Apt to Purchase Big Ticket Electronic Items than Non-Hispanics
A study conducted by Vertis Communications announced the results of its proprietary Customer Focus Opiniones study. In the study, Hispanic adults in the U.S. were more likely to spend money – even in a struggling economy - on the latest electronic devices. Twenty-eight percent of Hispanics stated they plan on purchasing a large screen or HD television within the next 12 months, compared to just 23 percent of non-Hispanics. Hispanics were also more likely to invest in a new laptop or notebook computer, with 22 percent of respondents planning a purchase within the next year, compared to only 18 percent of non-Hispanics.
Source: “Tech – Savvy Hispanic Consumers More Apt to Purchase Big Ticket Electronic Items than Non-Hispanics”, vertisinc.com, June, 2008.

More than Just Language Part 2: A Continued Look at Diversity among Hispanic Boomers
Earlier this year, Focalyst took a look at Hispanic Boomers and focused on the need to go beyond language in order to understand how this diverse population is, not only by levels of acculturation, but also in terms of their lifestyles. In part 2 of this report, Focalyst worked with Millward Brown’s Multicultural Practice to examine the More-Acculturated Hispanic Boomers and their attitudes and experiences about their finances, home, health and technology. Source: “More than Just Language Part 2: A Continued Look at Diversity among Hispanic Boomers”, focalyst.com, June, 2008.

ImpreMedia Chairman & CEO John Paton Named Ernst & Young Entrepreneur Of The Year® 2008 Award Finalist in Metro New York Area New York, NY (June 3, 2008) – ImpreMedia announced that Chairman & CEO John Paton was a finalist for The Metro New York Ernst & Young Entrepreneur Of The Year® 2008 Awards. According to Ernst & Young LLP, the awards program recognizes entrepreneurs who demonstrate extraordinary success in the areas of innovation, financial performance and personal commitment to their businesses and communities. Mr. Paton was selected as a finalist from over 40 nominations by a panel of independent judges. Award winners were announced at a special gala event on Thursday June 26th, 2008 at The Marriott Marquis, Times Square, New York. Read More: http://www.impremedia.com/press/pr06-03-08_EOY_Finalists.html

Models of Success with Latino Students
A new report released by Excelencia in Education explores the strategies used by institutions with significant Latino enrollments. The report examined six community colleges and six public universities in the states of California, New York and Texas. As the Latino population grows, colleges are considering their success — or lack thereof — in educating Latino students. The study was aimed to design new guiding principles to better serve Latino students.
Source: “Models of Success with Latino Students”, insidehighered.com, June 2008.

Hispanics Cash In For Summer Fun New Coinstar Survey Reveals Three-Quarters Accumulate Change
"At a time when gas prices are skyrocketing and household budgets are getting tighter, Hispanics in this country are finding that a little bit of extra cash comes in handy when planning a summer vacation. The Coinstar Hispanic National Currency Poll revealed today that the majority of Hispanics (77 percent) are accumulating change in a jar or other container at home, and nearly half (48 percent) don't consider their change to be part of their household budget."
Source: "Hispanics Cash In For Summer Fun New Coinstar Survey Reveals Three-Quarters Accumulate Change" hispanicprwire.com, June 2008.

Bill Vincent Joins ImpreMedia as Publisher of the Rumbo Newspaper Network in South/Central Texas Houston, TX (June 12, 2008) ImpreMedia, the No.1 Hispanic news and information company in the U.S. in online and print, announced the appointment of Bill Vincent as Publisher of the Rumbo newspaper network in South and Central Texas. Rumbo holds the title as Texas’s No.1 Spanish-language newspaper network founded in 2004, with newspapers in three of the nation’s top 10 Hispanic DMA’s: Houston, San Antonio and the Rio Grande Valley. Read More: http://www.impremedia.com/press/pr06-12-08_Bill_Vincent.html

The U.S. Hispanic Economy in Transition
Hispanics are now the largest ethnic minority in the United States and during the past decade, U.S. Hispanic purchasing power has rapidly increased. This report takes an in depth look at how today’s Hispanic Economy is transitioning into an economic power in the U.S.
Source: “The U.S. Hispanic Economy in Transition”, hispanicbusiness.com, July, 2008.

Researchers find Latinos willing to pay for public services
New research challenges the belief that the Latino population is purely interested in assistance from the government. According to the researchers, Latinos in Phoenix are generally willing to pay for quality public services. Their findings were based on analysis conducted on data collected by Phoenix-based Behavior Research Center as part of the City of Phoenix’s 2002/2004 Community Attitude Surveys. Such studies aid in addressing the effect an increasing Latino population has, and can have, on their local communities.
Source: “Researchers find Latinos willing to pay for public services”, asunews.asu.edu, June, 2008.


You are currently on our email list. If you would like to unsubscribe, please click here
ImpreMedia / La Opinión, 700 South Flower Street, Suite 3000, Los Angeles, CA 90017