ImpreMedia is proud to bring you En Breve, your intelligence brief on the US Hispanic market and media. ImpreMedia is the #1 Spanish-language Print and online news publisher, publishing El Diario La Prensa, El Mensajero, Hoy Nueva York, Hoy Nueva York Fin de Semana, La Opinión, La Opinión Contigo, La Prensa, La Raza, La Vibra and Vista Magazine.
In this issue, read about:

• Latina Entrepreneurs
• Vertis Finds Hispanics Are Tech-Savvy Consumers
• Clicking with Hispanic Online Consumers
• Minority Students Account for Over 40 Percent of U.S. School Enrollment
  
• Hispanic Students Hungry for College
• US Immigration Law Changes and Their Effect on Hispanic Media

Latina Entrepreneurs
“The numbers speak for themselves and paint a very powerful picture: Latino women entrepreneurs are playing an increasingly prominent role in the Small Business boom that's fueling today's economy. What's more, projections indicate this trend will continue unabated as Latinas have become the fastest growing Small Business owners in the U.S.”
Source:“Clout of Latina Entrepreneurs - it's time for corporate America to say, ¿En qué la puedo servir?”, Hispanicad.com, June 2007.

Vertis Finds Hispanics Are Tech-Savvy Consumers
A new study from Vertis Communications titled “Customer Focus OPINIONES” found that U.S. Hispanic adults are just as likely, and in some cases more than likely to use technology as the non-Hispanic U.S. adults. The study also found that both U.S. Hispanics and non-Hispanics hold the same comfort level in providing credit card information online; however, U.S. Hispanics are more likely to turn to online communications after reading direct mail than non-Hispanics. Source: “Vertis finds Hispanics are tech-savvy consumers”, Vertisinc.com, June 2007.

Clicking with Hispanic Online Consumers
“As the biggest minority group stateside, the burgeoning buying power of the Hispanic population is hard to ignore. U.S. Hispanic online shoppers are forecasted to lay out $12.8 million on retail spending in 2007, comprising 11 percent of all online retail expenditures expected this year, according to "Demographic Profile: Hispanic Shoppers Online, 2007," a Jupiter Research report. Hispanics will spend more this year than all minority groups assessed in the report, including African Americans ($9.2 million) and Asian Americans ($6.7 million).”
Source: “Clicking with Hispanic Online Consumers”, destinationcrm.com, June 2007.

Minority Students Account for Over 40 Percent of U.S. School Enrollment
“Minority students now account for 42 percent of public school enrollments in the United States, up from 22 percent three decades ago, driven mainly by an extraordinary influx of Hispanics.”
Source: “Minority Students Account for Over 40 Percent of U.S. School Enrollment”, Hispanicbusiness.com, June 2007.

Hispanic Students Hungry for College
“Some 98 percent of Hispanic high school students say they want to attend college, according to a new study. But according to the 2004 U.S. Census Bureau report, only 25 percent of Hispanics are currently enrolled at the nation’s colleges and universities. Activists are now trying to bridge that gap by addressing the factors that impede Hispanic students from fulfilling their dream of pursing a higher education.”
Source: “Hispanic Students Hungry for College”, Diverseeducation.com, June 2007.

US Immigration Law Changes and Their Effect on Hispanic Media
“No matter what the final form of the changes in US immigration law currently being debated, these changes will have a profound effect on US Hispanic media vehicles as a result of a lifting of legal, social and economic barriers which will markedly expand the consumer base of US Hispanics.”
Source: “US immigration law changes and their effect on Hispanic media”, rbr.com, June 2007.

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