ImpreMedia is proud to bring you En Breve, your intelligence brief on the US Hispanic market and media. ImpreMedia is the parent company of La Opinión, El Diario La Prensa, and La Raza, the leading Spanish-language newspapers.
In this issue, read about:
Ethnic
Americans Focus of Multilingual Survey, NY EXPO
New California Media (NCM), with partners the Independent Press Association-NY
and Columbia's journalism graduate school, organized the first national
all-day NY EXPO of ethnic media. NCM is an association that promotes editorial
and economic value for ethnic media companies, as well as raises awareness
among advertisers and mainstream media about ethnic Americans.
Source: “Ethnic
Americans Focus of Multilingual Survey, NY EXPO”, Marketing y Medios, June
2005
2005
HB 500: A Rich New Niche
For more than two decades, the Hispanic Business 500
has provided a national benchmark of the surging development of U.S.
Hispanic-owned companies. Using sustained revenue growth as a standard
and a globally accepted foundational measure of corporate performance,
the ranking's valuation has swiftly risen this year to more than $30
billion.
Source: “2005
HB 500: A Rich New Niche”,
HispanicBusiness.com, June 2005 (Free registration)
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ImpreMedia
Launches the Domingo Network
Domingo is the largest Hispanic print network in the nation. Each
Sunday, ImpreMedia will distribute free, home delivered publications
to 650,000 targeted households in high Hispanic density neighborhoods
in New York, Chicago and Los Angeles.
For greater
reach & better reception change your advertising channel to Domingo.
For more
information, contact: Erich Linker at
(212)
807-4781 or erich.linker@impremedia.com |
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Customer
Delight More Important To Customers of Hispanic Descent
Ipsos study compares differences in opinions about customer service
and word of mouth between Hispanic and non-Hispanic households. The results
provide dramatic evidence that marketers appealing to Hispanic households
need to be even more concerned about delighting these customers than
marketers serving the general U.S. market.
Source: "Customer
Delight More Important To Customers of Hispanic Descent", Ipsos News
Center, June 2005
Nascar
Fever
With limited growth possibilities in its traditional fan base, NASCAR
hopes to use Mexico as a platform to reach the lucrative and burgeoning
U.S. Hispanic market.
Source: "Nascar
Fever", Podermagazine.com, June 2005
Make
your ad travel with Viajando
Include ImpreMedia's Viajando/Travel supplement in your marketing
campaign this winter.
Participate in the three largest Hispanic markets (LA, NY, Chicago) with
a combined population of 14M*, a weekly readership of 1.9M* & an annual
buying power of $188B**.
- Winter deadline: October 25th
CASH IN ON A 20% SAVINGS - Contact Norma Chavez
(213) 896-2082, norma.chavez@laopinion.com
*Scarborough Research, 2004 R2 **2004 US Hispanic Market Report
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impreMedia / La Opinión, 700 South Flower Street, Suite 3000, Los
Angeles, CA 90017.
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