ImpreMedia is proud to bring you En Breve, your intelligence brief on the US Hispanic market and media. ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in online and print, publishing El Diario La Prensa, El Mensajero, Hoy Nueva York, Hoy Nueva York Fin de Semana, La Opinión, La Opinión Contigo, La Prensa, La Raza, La Vibra, RUMBO Network and Vista Magazine. In this issue, read about:

• U.S. Hispanic Population Surpasses 45 Million Now 15 Percent of Total
• Hispanic Women in the United States, 2007
• Mexican Americans and Ethnic and Political Identities
  
• Latina and Latino Nurses: Why Are There So Few?
  
• Insight into Media Consumption by Race Increases Advertising ROI
  
  

U.S. Hispanic Population Surpasses 45 Million Now 15 Percent of Total
National and state estimates released by the U.S. Census Bureau show that the Hispanic population exceeded 500,000 in 16 states. The nation’s Hispanic population increased 1.4 million to reach 45.5 million, or 15.1 percent of the estimated total U.S. population of 301.6 million. Hispanics remain the largest minority group in the country. California had the largest Hispanic population of any state, followed by Texas and Florida.
Source: “U.S. Hispanic Population Surpasses 45 Million Now 15 Percent of Total”, census.gov, May, 2008.

Hispanic Women in the United States, 2007
According to a fact sheet showing recent U.S. Census Bureau estimates, there are 14.4 million Hispanic women in the U.S. The fact sheet provides demographic, employment and income characteristics of Hispanic women in the U.S. using data compiled from the 2007 Current Population Survey and the 2006 American Community Survey. The data focuses on differences between Hispanic and non-Hispanic women, between native-born and foreign-born Hispanic women, and among immigrant Hispanic women from different countries of origin.
Source: “Hispanic Women in the United States, 2007”, pewhispanic.org, May, 2008.

Mexican Americans and Ethnic and Political Identities
In a study conducted by the UCLA Chicano Studies Research Center, Mexican Americans continue to identify with their ethnic culture, and ethnic identification remains strong across generations. In addition, the study found relatively little political assimilation, but stated that Mexican Americans tend to prefer Democratic candidates. The findings support the view that Mexican Americans are part of an ethnic political community with a distinct ethnic and political sensibility.
Source: “Mexican Americans and Ethnic and Political Identities”, chicano.ucla.edu, May, 2008.

Latina and Latino Nurses: Why Are There So Few?
The report sheds light on the current and estimated shortages of nursing professionals in the United States. Such a shortage signifies a growing concern that challenges the integrity of the health care system and the quality of patient care for minority patients. In addition, the scarcity of Latino and Latino nurses fuels the lack of ethnic diversity within the nursing profession, as well as among medical professionals. The study offers recommendations for polices that would likely add to the involvement and opportunities of Latinos and Latinas within the nursing workforce.
Source: “Latina and Latino Nurses: Why Are There So Few?”, trpi.org, May 2008.
Report with Findings

ImpreMedia’s Vista Magazine Hosts Its Annual Health Awareness Luncheon New York, NY – For the fourth consecutive year VISTA Magazine hosts its fourth Health Awareness Luncheon in New York City. The annual event, to be held Thursday June 26th, will take place at the St. Regis Hotel. The luncheon recognizes those who have worked to promote health and well-being in the Hispanic community. The main sponsors for this year’s luncheon include Mazola, and Evercare, with guest speaker, journalist and author Geraldo Rivera. To Learn More about Vista: http://www.impre.com/vistamagazine/

Insight into Media Consumption by Race Increases Advertising ROI
According to BIGresearch’s most recent Simultaneous Media Survey of 15,727 participants, targeting advertising towards Hispanics requires distinct media plans in order to be effective. Hispanics, among other consumer groups, are using traditional media differently, as well as uniquely adopting new media. Cell phone usage is the new form of media used amongst all consumer groups, with Hispanics accounting for the highest percent with 57%. Among new media usage, Hispanics top the list in the usage of cell phones, IPod/MP3 players, and text messaging. With respect to online activities for fun and entertainment Hispanics use the internet for movie news, shopping, and video games more than any other online activity.
Source: “Insight into Media Consumption by Race Increases Advertising ROI”, biz.yahoo.com May, 2008.
Report with Findings



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