ImpreMedia is proud to bring you En Breve, your intelligence brief on the US Hispanic market and media. ImpreMedia is the premier Spanish-language news and information company, publishing Domingo, El Diario La Prensa, El Mensajero,Hoy Nueva York, Hoy Nueva York Fin de Semana,La Opinión, La Opinión Contigo La Prensa, La Raza, La Vibra and Vista Magazine.
In this issue, read about:

• Minority Population Tops 100 Million
• Grocers Stock Shelves to meet need of Growing Hispanic Purchasing Power
• How Spanish-Language Media Lend Clout to the Hispanic Vote
• Home Developers Target Growing Hispanic Population
  
• Young Latinos Reinforce their Immersion in American Popular Culture

Minority Population Tops 100 Million
The nation's minority population reached 100.7 million, according to the national and state estimates by race, Hispanic origin, sex and age released May 21st by the U.S. Census Bureau. Hispanic remained the largest minority group, with 44.3 million on July 1, 2006 -- 14.8 percent of the total population. This group was also the fastest-growing among all minority groups (almost half of the national population growth).
Source: “Minority Population Tops 100 Million”, Census.gov, May 2007.

Grocers Stock Shelves to meet need of Growing Hispanic Purchasing Power
“Whether a small grocer or a national chain, retailers are trying to stick their shelves with drinks and other products that appeal to Hispanics. And no wonder. According to a study recently issued by Research and Markets, that group’s purchasing power is expected to climb from $737 million in 2005 to $1.1 billion in 2010.”
Source: “Grocers stock shelves to meet need of growing Hispanic purchasing power”, Journalnews.com, May 2007.

How Spanish-Language Media Lend Clout to the Hispanic Vote
“Though Latinos in the U.S. traditionally have had low voter turnout, their political influence is growing along with their numbers. The Latino vote has grown nearly 50% in the past decade, and Latino voter registration has increased one-third since 1996. The media is playing a crucial role in all of this. Unlike their mainstream-media counterparts, Spanish-language TV anchors, print reporters and radio personalities take up issues affecting Latinos, going beyond traditional newsgathering to influence the news itself.”
Source: “How Spanish-Language Media Lend Clout to the Hispanic Vote”, Adage.com (subscription), May 2007.

Home Developers Target Growing Hispanic Population
“By 2010 the country's total of Hispanic households is projected to grow from today's 10 million to 13.5 million. The overall rate of homeownership climbed in the 1990s to its highest ever at 68 percent, and Latino homeownership during that time rose faster than that of any other group, by 6 percent to 48 percent, according to the U.S. Census Bureau.”
Source: “Home Developers Target Growing Hispanic Population”, Nwaonline.net, May 2007.

Young Latinos Reinforce their Immersion in American Popular Culture
“Many in the anti-immigration movement incorrectly characterize all Hispanics as rejecters of English who resist the impulse to become American,” notes David Morse, President and CEO of NAD. “It's simply not true. Our study shows that young, U.S.-born Hispanics are submerging themselves into American culture wholesale. Although they may participate in the popular culture of two different languages, there is a clear preference for English-and 'Spanglish.'” Source: “Young Latinos reinforce their Immersion in American Popular Culture”, Adage.com, May 2007.

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