ImpreMedia is proud to bring you En Breve, your intelligence brief on the US Hispanic market and media. ImpreMedia is the parent company of La Opinión, El Diario La Prensa, and La Raza, the leading Spanish-language newspapers.
In this issue, read about:
U.S.
Financial Institutions Banking on the Untapped Hispanic Market
Since Hispanics are the largest minority group in the U.S., many financial
institutions are increasing their advertising and marketing budgets. According
to Mintel's Comperemedia, a media monitoring resource, companies such as
Bank of America and Bank One increased efforts in Hispanic marketing last
year with major campaigns.
Source: “U.S.
Financial Institutions Banking on the Untapped Hispanic Market”, Market
Wire, May 2005
Zubi
Advertising announces $10,000 scholarship for the FSU School of Communicationcs
The Florida State University Center for the Study of
Hispanic Marketing Communication received recognition by Zubi Advertising,
a leading independently owned Hispanic ad agency, in the form of a
$10,000 scholarship fund called the Pablo J. Lopez Memorial Scholarship.
The award came as part of the announcement that FSU would be adding
a new department within the FSU School of Communication that would
enable students to study Hispanic marketing.
Source: “Zubi
Advertising announces $10,000 scholarship for the FSU School of Communication”,
Florida State University News, April 2005
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6th
Annual Hispanic Boom, June 12-14, Los Angeles
The
scope of targeting this surging market segment continues to evolve. Expanding
media opportunities, cutting-edge customer relationship tools, and emerging
cultural identities boost and baffle marketers. Find out how major brands
are vying with one another to put their best foot forward in the race
for the “Latino share-of-wallet, share-of-heart, and share-of-market”.
www.srinstitute.com/CM450
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Keeping
Up With the Garcias
Booming Hispanic homeownership is a boon for builders and brokers alike—but
the biggest payoff goes to those who cater to cultural differences.
Source: "Keeping
Up With the Garcias", HispanicTrends, April 2005
Grilling
Is On the Rise Among Hispanics
Hispanics are firing-up their outdoor grills more than ever. While 47
percent of Hispanics grill at least once per week during the grilling
season (similar to last year), approximately 23 percent say they are
grilling more than last year.
Source: "Grilling
Is On the Rise Among Hispanics", Hispanic PR Wire, March 2005
Guess
who's turning 5?
Celebrate La Vibra's 5th anniversary with us: 5 years of music,
cinema, interviews and more…
Enjoy special rates on full and half pages every Thursday of June.
50% of LA Hispanics are 18 to 34 years old. Get closer to them with La
Vibra!
Contact your account executive or call (213) 896-2300 for more information.
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