ImpreMedia is proud to bring you En Breve, your intelligence brief on the US Hispanic market and media. ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in online and print, publishing El Diario La Prensa, El Mensajero, Hoy Nueva York, Hoy Nueva York Fin de Semana, La Opinión, La Opinión Contigo, La Prensa, La Raza, La Vibra, RUMBO Network and Vista Magazine. In this issue, read about:

• Influential Hispanic Consumers Spend 30 Hours Per Week Sharing Views Online
• Hispanics and Other Ethnic Markets Will Spend $60 Billion on Telecommunications, says Insight Research Corp.
• New Sierra Club Poll Shows Hispanic Voters Concerned about Global Warming and Energy, Willing to Take Action
  
• Redefining America: Findings from the 2006 Latino National Survey
  
• Hispanic Affinity and Network Groups: Making the Connection in Corporate America
  
• Latinos and the U.S. South by Jose Maria Mantero
  

Influential Hispanic Consumers Spend 30 Hours Per Week Sharing Views Online
According to a study released April 17th and conducted by Burston-Marsteller, Hispanic-fluentials spend more time per week interacting with others online (30 hours) than the general population of U.S. influencers, called e-fluentials (25 hours). They also have more interaction offline in face-to-face conversations (30 hours vs. 21 hours). Overall, the study found Hispanic-fluentials to be extremely well-networked, as they communicate in person, on the phone or online with many more family members, friends and coworkers each day (58 individuals) than general e-fluential population (45 individuals).
Source: “Influential Hispanic Consumers Spend 30 Hours Per Week Sharing Views Online”, burson-marsteller.com, April, 2008.

Hispanics and Other Ethnic Markets Will Spend $60 Billion on Telecommunications, says Insight Research Corp.
“Insight Research's market analysis study released this month, "U.S. Hispanic Use of Telecommunication Services 2008-2012," takes a close look at the purchasing habits and telecom usage patterns of the Hispanic segment of the U.S. population. The study reports that 65.5 percent of all Hispanic respondents now have cell phones, that Hispanics' average monthly household expenditures on cell phone service was more than 80 percent higher than the average household spend on wireline services, and of those Hispanics that own a cell phone, nearly four in five had a post-paid contract.”
Source: “Hispanics and Other Ethnic Markets Will Spend $60 Billion on Telecommunications”, insight-corp.com, April, 2008.
Executive Summary of Report

New Sierra Club Poll Shows Hispanic Voters Concerned about Global Warming and Energy, Willing to Take Action
“Hispanic voters are overwhelmingly concerned about energy, global warming and environmental issues and are willing to take action to find solutions, according to results of a Sierra Club-sponsored national poll released April 23rd and conducted by Bendixen & Associates. The first-ever national poll of Hispanics on environmental issues found that U.S. are deeply connected to nature and are concerned about the environment enough to take action to protect their communities and their families.”
Source: “New Sierra Club Poll Shows Hispanic Voters Concerned about Global Warming and Energy, Willing to Take Action”, sierraclub.org, April, 2008.
Full presentation with findings

Redefining America: Findings from the 2006 Latino National Survey
“The LNS is a major "national" telephone survey of 8600 Latino residents of the United States, seeking a broad understanding of the qualitative nature of Latino political and social life in America. All Latinos, not just citizens or voters were sampled to be interviewed for approximately 40 minutes on a wide range of political questions, conducted in English and Spanish. A major part of the project is the Latino National Contextual Database (LNCD), which includes census, economic and demographic data, as well as political and educational data."
Source: “Latino National Survey”, depts.washington.edu, February, 2008.
Full Presentation with Findings

ImpreMedia Powers New MySpace Latino Sports Community New York, NY (April 08, 2008) – ImpreMedia, the No.1 Hispanic news and information company in the United States in online and print, announced that it will be the primary content provider for the new MySpace Latino Community, “TodoFútbol.” The TodoFútbol soccer community will feature up-to-the-minute information on the favorite U.S. and Latin American soccer teams and analysis from famous soccer experts on Latin championships and the most important games of the week. Through this strategic media partnership, impreMedia will be able to tap into the existing base of more than nine million Hispanic users on MySpace and more than one million registrants on the MySpace Latino beta site, according to MySpace. ImpreMedia content will link directly to impreMedia and its publications’ websites. Read More: http://www.impremedia.com/press/pr04-08-08_IM_MySpace_sports.html

Hispanic Affinity and Network Groups: Making the Connection in Corporate America
“NCLR and Sodexho announced the release of a resource guide to document Latino diversity groups within Corporate America. The guide is one of the first to provide a glimpse into these groups across many of America’s industry sectors and aims to connect corporations and employees with one another as well as Hispanic community groups working to improve the quality of life for Hispanics.”
Source: “Hispanic Affinity and Network Groups: Making the Connection in Corporate America”, nclr.org, April, 2008.

Latinos and the U.S. South by Jose Maria Mantero
“Latinos in the U.S. South" incorporates historical research, existing legislation, and economic trends and statistics, and explores U.S. Southern and Latin American literatures, religious customs, the construction of a U.S. Southern identity, current events such as Hurricane Katrina, present tensions, and personal experience. The book offers a window into how Latinos are adapting to an emblematic yet often overlooked region of the United States and the possible parallels between the two.
Source: “Latinos and the U.S. South”, greenwood.com, April, 2008.


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