ImpreMedia is proud to bring you En Breve, your intelligence brief on the US Hispanic market and media. ImpreMedia is the parent company of La Opinión, El Diario La Prensa, and La Raza, the leading Spanish-language newspapers.
In this issue, read about:
Hispanic
Advertising Foundation Launched
The Association of Hispanic Advertising Agencies (AHAA) launched the first
Hispanic Advertising Foundation. The Hispanic Advertising Agencies Foundation
(HAAF) will serve as an independent not-for-profit organization and will
have a two-fold agenda. First it will aim to support, conduct, fund and
distribute market research related to Hispanic consumers and advertising.
Second it will strive to offer educational opportunities, materials and
scholarships to those seeking to pursue a career in Hispanic advertising.
Source: “Hispanic
Advertising Foundation Launched”, Association of Hispanic Advertising
Agencies, April 14, 2005
Furniture
with Hispanic Themes is More Popular than Ever
While modern and post-modern furniture designs have been
all the rage in the last few years, Spanish and hacienda-style furniture
is becoming more popular than ever. Thick pine woods, wrought-iron
accents, rich leathers, and boldly colored fabrics have been around
for centuries. The resurgence of this style is giving a new generation
of Hispanics an opportunity to decorate their homes with items inspired
in their countries of origin.
Source: “Furniture
with Hispanic Themes is More Popular than Ever”, Hispaniconline.com,
April Issue
|
6th
Annual Hispanic Boom, June 12-14, Los Angeles
The
scope of targeting this surging market segment continues to evolve. Expanding
media opportunities, cutting-edge customer relationship tools, and emerging
cultural identities boost and baffle marketers. Find out how major brands
are vying with one another to put their best foot forward in the race
for the “Latino share-of-wallet, share-of-heart, and share-of-market”.
www.srinstitute.com/CM450
|
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What
Marketers Need to Know About Latino Women
When it comes to the way they look, a Latina's aim is to look good.
They have their own brand of feminism; one that heightens and leverages
the differences between the sexes. This is a major driving force behind
Latina attitudes toward fashion and lifestyle, causing them to "over
index" on clothes, accessories, personal care and household products.
Source: "What
Marketers Need to Know About Latino Women", Marketing y Medios, April
01, 2005
Driving
Force
HispanTelligence, the research division of Hispanic Business, reports
Hispanics spent nearly $35 billion on automobiles in 2002, making up
8 percent of the market. Fueled by increased purchasing power, that share
could grow to 13 percent by 2020, according to J.D. Power and Associates
estimates
Source: "Driving
Force", Hispanicbusiness.com, April 2005
Capture
the biggest Hispanic markets in Viajando
Include
ImpreMedia's Viajando/Travel supplements in your marketing
campaigns this summer and winter.
Participate
in the three largest Hispanic markets (LA, NY, Chicago) with a
combined population of 14M*, a weekly readership
of 1.9M* & an
annual buying power of $188B**.
- Summer
deadline: May 20th
- Winter
deadline: October 25th
CASH
IN ON A 20% SAVINGS - Contact Norma Chavez
(213) 896-2082, norma.chavez@laopinion.com
*Scarborough
Research, 2004 R2 **2004
US Hispanic Market Report
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Hispanic
Start-ups are Surging
Hispanic small business start-ups are on fire, particularly those started
by women. Self-employment by Latinos grew 41 percent between 2000 and 2003,
while overall self-employment grew at 6.2 percent. And Latina business surged
62.4 percent for the seven years that ended 2004, while the number of all businesses
grew just 9 percent.
Source: "Hispanic
Start-ups are Surging ",Arizona Republic Online, April 18, 2005
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