ImpreMedia is proud to bring you En Breve, your intelligence brief on the US Hispanic market and media. ImpreMedia is the parent company of La Opinión, El Diario La Prensa, and La Raza, the leading Spanish-language newspapers.
In this issue, read about:

• ImpreMedia Newspapers Garner Most Awards at NAHP Ceremony
• Panel Focuses on Hispanic Consumer Marketing at International Home & Housewares Show
• U.S. Hispanics Feel More Financially Successful and in Control of their Finances than their Parents
• Report: Four Ad Categories to Dominate Through 2009

ImpreMedia Newspapers Garner Most Awards at NAHP Ceremony
ImpreMedia, the leading publisher of Spanish language newspapers in the US, received a total of sixty-six awards from the National Association of Hispanic Publications (NAHP) Hispanic Print Awards. The NAHP Hispanic Print Awards are the largest Hispanic Media Awards held in the USA. These awards were held in conjunction with the National Association of Hispanic Publications Convention March 9-12, 2005 in Philadelphia, PA. Over 800 entries were received for these awards. Click here for a complete list of award winners

Panel Focuses on Hispanic Consumer Marketing at International Home & Housewares Show
Drawing upon research and personal observations, panelists focused on a hot topic in retailing, "Marketing to the Hispanic Consumer," at the 2005 International Home & Housewares Show.
Source: “Panel Focuses on Hispanic Consumer Marketing at International Home & Housewares Show”, Retail-Merchandiser.com

U.S. Hispanics Feel More Financially Successful and in Control of their Finances than their Parents
A study conducted by Roper Public Affairs on behalf of Allianz Life Insurance of North America found that U.S. Hispanics between the ages of 45 and 64 with a household income of at least $45,000 are likely to say they are financially successful (74 percent).
Source: "U.S. Hispanics Feel More Financially Successful and in Control of their Finances than their Parents", Hispanic PR Newsire

Report: Four Ad Categories to Dominate Through 2009
Some categories will reap a disproportionate amount of the spoils as online ad spending increases to $16.1 billion by 2009, according to a new report by JupiterResearch. Double-digit growth is expected in four categories, including automotive, which will grow 33.8 percent; health (19.7%); travel (18.3%); and household goods (15.1%).
Source: "Report: Four Ad Categories to Dominate Through 2009", Clickz.com