ImpreMedia is proud to bring you En Breve, your intelligence brief on the US Hispanic market and media. ImpreMedia is the premier Spanish-language news and information company, publishing El Diario La Prensa, El Mensajero, La Opinión, La Prensa, La Raza, La Vibra and Vista Magazine.
In this issue, read about:

15% of all Growth in TV, Newspapers & Magazines is Attributable to Spanish Language Media in 2006
“Total advertising expenditures in 2006 increased 4.1 percent to $149.6 billion as compared to 2005, according to data released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2006 was up by 4.2 percent against the same period in 2005.”
Source: “15% of all growth in TV, Newspapers & Magazines is attributable to Spanish Language media in 2006,” Hispanicad.com, March 2007.
Source: “TNS Media Intelligence Reports U.S. Advertising Expenditures Increased 4.1 Percent in 2006,” March 2007.

Broadband Internet Popular Among Hispanic
“Hispanics have inched past the average American when it comes to the proportion of consumers who subscribe to broadband Internet service. That's one of the more telling conclusions reached by a new study from Horowitz Associates Inc., revealed today at the company's 7th annual multicultural media forum in New York City.”
Source: “Horowitz Study: Latinos Living ‘Broadband Lifestyles,” marketingymedios.com, March 2007.

Mark Andrews Named Finance Director and Bill Elliott Named National Advertising Director at La Opinión
La Opinión, the leading Spanish-language newspaper in the United States announces the appointment of Mark Andrews as Finance Director and Bill Elliott as National Advertising Director.
Read More at: http://www.impremedia.com/press/pr03-12-07_markbill.html
ImpreMedia Announces that Scott Mautner has Joined as General Counsel
ImpreMedia, LLC, America’s #1 Hispanic publisher has hired Scott Mautner as General Counsel. "We are very pleased Scott has joined us at ImpreMedia. His business experience and his general counsel experience will be key elements in our future success," stated John Paton, Chairman and CEO at ImpreMedia.
Read more: http://www.impremedia.com/press/pr03-05-07_scott.html

Hispanics Filling in Construction Jobs
“Hispanic workers landed two out of every three new construction jobs in 2006, according to the analysis. They benefited from strong employment growth in the industry even as the housing market endured a year-long slump. Indeed, the construction industry continues to be a key source of jobs for Hispanics and especially for those who are foreign born and recently arrived.”
Source: “Construction jobs expand for Latinos despite slump in Housing Market.,” HispanicAd.com, March 2007.
Source: “Construction Jobs expand for Latinos Despite Slump in Housing Market,” March, 2007.

Ring Tones and Latin Models
“A girl and a song. Warner Music Latin America is banking on that combination to bolster mobile music sales of its catalog. Beginning in March, a series of video ring tones featuring celebrity Latin models synchronized with hit Warner Music tracks will be available for mobile users to download from various portals in the United States, Latin America, Europe and the Far East.”
Source: “Latin models put a pretty face on video ring tones,” Reuters.com, March 2007.

No One Covers Soccer like ImpreMedia! 2007 Copa de Oro and Copa América
ImpreMedia offers advertisers a great opportunity to align their message with the country’s most comprehensive coverage of this summer’s hottest soccer season. Starting June 6 to 24, Copa de Oro/Gold Cup begins featuring the region’s best national teams including bitter rivals Mexico and U.S. This event is considered the largest soccer tournament in the Americas and the Caribbean and drew over 300,000 spectators in 2005. Copa America, the largest and oldest tournament in Latin America, second only in popularity to the World Cup, features the best national teams from South America, US and Mexico. This bi-annual tournament runs from June 26 to July 15 in Venezuela. For package information, please contact: Erich Linker, Sr. Vice President, National Advertising Sales at 212-807-4781.

Nickelodeon Taps into the Hispanic Market
Daisy Ramirez, CEO of Potencia Energy Drink presented a new energy drink in the market with flavors including tamarindo, mandarin, maracuya, piña, grape and Mango targeting to the Hispanic market. Ramirez states “I wanted to create an energy drink for Latinos with the flavors they grew up loving.”
Source: “Nick Spices Up Kids Block With 'El Tigre’,” Tvweek.com, March 2007.

Welcome to the New World of Vista Magazine!
In April, ImpreMedia is re-launching Vista Magazine with more emphasis on Latina women's interests, it is also wearing a new look: more colorful, fresh and vibrant. Vista will be all about today’s Latin woman and the world she lives in: diverse, challenging and fast. It’s for the woman who needs to be informed and entertained, but has very little time because she works, takes care of her family and has to take care of herself. Our stories will be shorter and to the point, designed to inspire and motivate our readers. The new Vista is more than a magazine. It’s all about a new lifestyle: interesting people, better health, fashion trends, beauty, entertainment, home improvement, family, travel and personal development. Vista is the Latin woman’s life in motion. For more information, please contact Francisco Lozano, Corporate Director of Magazines at 212-807-4661.

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