ImpreMedia is proud to bring you En Breve, your intelligence
brief on the US Hispanic market and media. ImpreMedia is the parent
company of El
Diario La Prensa, El Mensajero, La Opinión, La Prensa and La Raza,
the leading Spanish-language newspapers.
In this issue, read about:
N.Y.
Leads Boom in Hispanic Business
Hispanic-owned businesses are opening three times faster than the national
average - and New York's Latino entrepreneurs are leading the way, government
figures show. U.S. Census Bureau statistics show Hispanics owned 1.6 million
American businesses in 2002, 31% more than in 1997.
Source: “N.Y.
Leads Boom in Hispanic Business”, New York Daily News, March 2006
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VOZ
LATINA: Mastering the Marketing Mix to Hispanics, 18-34,
April 27, The Ritz-Carlton, South Beach, Miami
Gain targeted strategies to effectively optimize your marketing
spend and ensure maximum ROI. Industry leaders present success
stories, lessons learned and the future of marketing and advertising
to Hispanics using entertainment, technology and media. Speakers
include Rosalinda Markels, McNeil Consumer & Specialty
Pharmaceuticals; Juan Jose Alfonso, ESPN Deportes and ESPN
International; and Catherine Stellin, Youth Intelligence.
Information/Registration:
www.MarketingtoHispanics.com
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Case
Study: Wells Fargo
Carlos Fuentes, director of multicultural marketing for
Vertis, a Chicago-based marketing agency working with Wells Fargo says, "Most
companies doing Hispanic marketing are just happy to do the PR and
put the product out there, and if one Hispanic takes them up on their
offer, they are happy. Wells Fargo says, 'Our goal is to hit X amount
of revenue,' and to track the number of account holders and accounts
each person has."
Source: “Case
Study: Wells Fargo",
MarketingyMedios.com, March 2006
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Reach
Hispanic Soccer Fans
Be part of the most popular sports tournament
in the world with ImpreMedia's special World Cup coverage. Put your
brand in front of passionate soccer fans in nine World Cup supplements
and a unique commemorative magazine published between April 14 and
July 17.
Call now to make it to the World Cup: (212) 807-4661 or francisco.lozano@impremedia.com |
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The
Latest Data on Hispanic America
Hispanic Trends has gathered some of the latest statistics on Hispanics
in relation to education, attitudes to business relations in Cuba, and
eating out. It’s no surprise that Hispanics are becoming a more
influential part of the U.S.
Source: "The
Latest Data on Hispanic America",
HispanicTrends.com, February 2006
Hispanic
Business Magazine Heads Back to Las Vegas for 4th Annual Woman of the
Year Awards
Hispanic Business magazine announced this week that the 4th Annual Hispanic
Business Woman of the Year Awards will be held at Caesars Palace Las
Vegas the evening of May 4, 2006. The gala event will honor 20 highly
accomplished “Elite Hispanic Women” professionals in the
fields of business, government, the sciences, and academia. The highlight
of the evening will be an inspiration keynote address by the 2006 Woman
of the Year Award winner.
Source: "Hispanic
Business Magazine Heads Back to Las Vegas for 4th Annual Woman of the
Year Awards", HispanicBusiness.com, March 2006
7th
Annual Hispanic Boom & Profitable Customer Relationship Strategies,
June 14-15, 2006, Wilshire Grand, Los Angeles, CA
Over
the last seven years, many blue chip companies have attended this
event and shared case studies and strategies that deliver results.
Join us for a targeted conference featuring best practices, new techniques
and strategies to optimize your ROI in the growing Hispanic markets.
For
more information visit www.srinstitute.com/CM461 |
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Los Angeles, CA 90017.
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