ImpreMedia is proud to bring you En Breve, your intelligence brief on the US Hispanic market and media. ImpreMedia is the parent company of La Opinión, El Diario La Prensa, and La Raza, the leading Spanish-language newspapers.
In this issue, read about:

• Hispanic Consumers Will Spend $1.5 Billion on Fine Jewelry This Year - Will You Get Your Share?
• Study Finds Papers, Magazines More 'Influential' Than TV, Radio
• Real Estate Agents Court Hispanics
• Case Study: JetBlue
• Cal National Bank Releases New Guide to Address Hispanic Marketing and Community Banking

Hispanic Consumers Will Spend $1.5 Billion on Fine Jewelry This Year - Will You Get Your Share?
There are 39 million Hispanic consumers in the US, and according to a recent online research study conducted by the Jewelry Consumer Opinion Council (JCOC) they are willing to spend large amounts of money on jewelry. The comprehensive study, entitled The Hispanic Jewelry Market in the USA: The Hidden Giant, brings to light the fact that the Hispanic jewelry market is an untapped market of tremendous potential.
Source: “Hispanic Consumers Will Spend $1.5 Billion on Fine Jewelry This Year", HispanicBusiness.com

Study Finds Papers, Magazines More 'Influential' Than TV, Radio
At a time when advertisers and agencies are trying to understand the connection influential consumers have with the media they advertise in, new research suggests that print media, especially newspapers, are far more effective outlets than electronic media like TV and radio.
Source: “Study Finds Papers, Magazines More 'Influential' Than TV, Radio”, Media Post Publications (Free Registration Required)

Real Estate Agents Court Hispanics
Millions of Hispanics with rising wealth are an emerging market for housing developers and real estate agents. An estimated 1.5 million Latinos will buy homes in the United States in the next five years, according to one recent study. But taking advantage of that boom will require a new approach to doing business.
Source: "Real Estate Agents Court Hispanics”, Indianapolis Star

Case Study: JetBlue
When JetBlue Airways in June launched direct service between New York JFK International and Santo Domingo and Santiago, two of the largest cities in the Dominican Republic and far from traditional tourist destinations, it was clear that New York's 1 million-plus Dominican residents were the target.
Source: "Case Study: JetBlue", Marketing y Medios

Cal National Bank Releases New Guide to Address Hispanic Marketing and Community Banking
Cal National Bank released the Community Banker's Guide to Hispanic Marketing. The purpose of the Guide is to provide a roadmap to developing and implementing an effective Hispanic marketing program. Click here to see the report
Source: "Cal National Bank Releases New Guide to Address Hispanic Marketing and Community Banking", Hispanic PR Newswire