ImpreMedia is proud to bring you En Breve, your intelligence brief on the US Hispanic market and media. ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in online and print, publishing El Diario La Prensa, El Mensajero, Hoy Nueva York, Hoy Nueva York Fin de Semana, La Opinión, La Opinión Contigo, La Prensa, La Raza, La Vibra, RUMBO Network and Vista Magazine. In this issue, read about:

• U.S. Population Projections: 2005 – 2050
• The Hispanic Vote in the 2008 Democratic Presidential Primaries
• Education Leads the Way in Study That Also Reveals Most Trusted Sources for Information
  
• New Faces in New Places: The Changing Geography of American Immigration
  
• Study Looks at Priorities of Hispanic Business Owners

U.S. Population Projections: 2005 – 2050
“The Latino population, already the nation’s largest minority group, will triple in size and will account for most of the nation’s population growth from 2005 through 2050. Hispanics will make up 29% of the U.S. population in 2050, compared with 14% in 2005. Births in the United States will play a growing role in Hispanic and Asian population growth; as a result, a smaller proportion of both groups will be foreign-born in 2050 than is the case now.”
Source: “U.S. Population Projections: 2005 – 2050”, pewhispanic.org, February 2008.

The Hispanic Vote in the 2008 Democratic Presidential Primaries
“In a year when the turnout in the Democratic primaries and caucuses has risen sharply across the board, Latinos have been a growing share of the turnout in 12 of the 15 states for which exit polling permits a comparison between 2008 and 2004. The most noteworthy increase came in California, where Latinos were 30% of all Democratic primary voters on Feb. 5, compared with their 16% share in 2004. More than one-in-five Hispanic voters on Super Tuesday were ages 17 to 29, and more than half of all Hispanic voters were younger than 45 years old. By comparison, just one-third of white voters in the Super Tuesday Democratic primaries were younger than 45.”
Source: “The Hispanic Vote in the 2008 Democratic Presidential Primaries”, pewhispanic.org, February 2008.

Education Leads the Way in Study That Also Reveals Most Trusted Sources for Information
“The FH Hispania research, conducted by NuStats, polled 1,000 respondents. It revealed that issues affecting the family are the most important to Hispanics, but their prominence varies depending on the respondents' time in the United States. For first generation Hispanics, education, child care, and crime and security are the leading issues of importance. However, second generation Hispanics are most concerned about access to healthcare along with education and crime and security.”
Source: “New Research Identifies Most Important Issues for Hispanics: Education Leads the Way in Study that Also Reveals Most Trusted Sources for Information,” prnewswire.com, February 2008.

New Faces in New Places: The Changing Geography of American Immigration
“Beginning in the 1990s, immigrants to the United States increasingly bypassed traditional gateway cites such as Los Angeles and New York to settle in smaller towns and cities throughout the nation. With immigrant communities popping up in so many new places, questions about ethnic diversity and immigrant assimilation confront more and more Americans. New Faces in New Places, edited by distinguished sociologist Douglas Massey, explores today’s geography of immigration and examines the ways in which native-born Americans are dealing with their new neighbors.”
Source: “New Faces in New Places: The Changing Geography of American Immigration”, russellsage.org, February 2008

impreMedia Partners with Zag and Vast to Create an Auto-Buying Program for Hispanic Market NEW YORK, NY and SANTA MONICA, Calif. (Feb. 7, 2008) –ImpreMedia (www.impreMedia.com), the No. 1 Hispanic news and information company in the United States in online and print, has partnered with Zag, Inc. (www.Zag.com) and Vast.com to create its first auto-buying program for the Hispanic market. The new online site to be called impreAutos, will enable consumers to shop for a new or used car online using the most advanced tools on the Internet today. It will be accessible from all of the websites of impreMedia publications. It will connect car shoppers in the cities impreMedia serves with dealers that have assigned Spanish-speaking representatives. Read More: http://www.impremedia.com/press/pr02-07-08_IM_ZAG.html

Study Looks at Priorities of Hispanic Business Owners
“Education and networking opportunities are among the highest priorities of Hispanic Business Enterprise (HBE) owners, according to a report released today by the Greater Indianapolis Chamber of Commerce’s Hispanic Business Council.”
Source: “Study Looks at Priorities of Hispanic Business Owners”, insideindianabusiness.com, February 2008.

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