ImpreMedia is proud to bring you En Breve, your intelligence brief on the US Hispanic market and media. ImpreMedia is the parent company of El Diario La Prensa, El Mensajero, La Opinión, La Prensa and La Raza, the leading Spanish-language newspapers.
In this issue, read about:

• The Number of Hispanic Online Users is Increasing Faster Than General Market Users
• Bilingual Employees Rewarded with Pay Incentives
• Hispanic College Students Perform Better When Part of Large Hispanic Communities
• Mexican-American Road Blocks for College

The Number of Hispanic Online Users is Increasing Faster Than General Market Users
US Hispanics online are outpacing general market online users by a 6.5 factor according to a new study from Terra Networks who used traffic figures from comScore Media Metrix. The study found that between the end of 2005 and the end of 2006, US Hispanic online users increased by 13% whereas the general market had a 2% increase during the same time period.
Source: “US Hispanic Online Audience Growing” emarketer.com, February 2007.

ImpreMedia Acquires Hoy New York from the Tribune Company ImpreMedia, LLC, the nation's leading Spanish-language newspaper and online news publisher, announced the acquisition of the Hoy New York publication along with its weekend publication Fin De Semana from the Tribune Company earlier this month. With the acquisition of Hoy New York, ImpreMedia will have a strong combination of free and paid dailies in the New York market. - The pending acquisition does not include the Hoy publications in Los Angeles and Chicago. Read more at: http://www.impremedia.com/press/pr02-12-07_hoyny.html

 

Bilingual Employees Rewarded with Pay Incentives
“It seems learning two languages is literally paying off. Studies have shown bilinguals make between 5%-20% more per hour — especially those who hold government positions. And Spanish is the language most in demand. The U.S. Census Bureau reports Hispanic buying power reached $700 billion last year.”
Source: “Spanish/English bilinguals in Demand in Santa Maria” ksby.com, February 2007.

Hispanic College Students Perform Better When Part of Large Hispanic Communities
A new study headed by a professor in the University of Florida’s College of Education found that Hispanic students in community colleges are more likely to earn higher grades and complete their courses when enrolled in community colleges with large Hispanic populations.
Source: “Hispanic students perform better in colleges with larger Hispanic communities, UF study find” ufl.edu, February 2007.

Mexican-American Road Blocks for College
High school students of Mexican decent dream of going on to college equally as the rest of their peers, only researchers at the University of Oregon say “minority students see many more hurdles in their paths.” Ellen Hawley McWhirter, a professor of counseling at the University of Oregon asks, “What are we going to do as a society to dismantle those barriers so that they can achieve their goals and make the contributions they want to give to our communities?”
Source: ”Barriers to college for Mexican-Americans” speroforum.com, February 2007.

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