ImpreMedia is proud to bring you En Breve, your intelligence
brief on the US Hispanic market and media. ImpreMedia is the parent
company of El
Diario La Prensa, El Mensajero, La Opinión, La Prensa and La Raza,
the leading Spanish-language newspapers.
In this issue, read about:
New
Study Gives Restaurant Owners Valuable Insight to Reach the Fast-Growing
Hispanic Market
The study, titled El Mercado Restaurante (The Restaurant Market) focused
on three restaurant categories - casual/family dining restaurants (with
full table service), quick serve restaurants and pizza restaurants - and
included take-out, eat-in and delivery. It found that Hispanic consumers
spend 20% more per week at these dining establishments than non-Hispanic
consumers.
Source: “New
Study Gives Restaurant Owners Valuable Insight to Reach the Fast-Growing Hispanic
Market”, ADVO.com, February 2006
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Innovations
in Hispanic Marketing Conference
Innovations in Hispanic Marketing 2006, March 14-16, in Miami,
FL. From product placement and traditional advertising, to
online strategies and new research data, the conference will
touch on the most relevant and current topics that continuously
face marketers.
For
more information, call 1(866) 636.7350 or visit www.trademeetings.com or e-mail ihmc@trademeetings.com |
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Corporate
Partners: Top 50 Corporations for Supplier Diversity
HISPANIC Trends‘ list of the Top 50 Corporations
for Supplier Diversity reads like a virtual who’s who of America’s
most recognized brands. Just to name a few, IBM, Ford Motor Co., Toyota,
ING, Bank of America and ExxonMobil, Corporation reign in their respective
industries for many reasons, not the least of which is the fact that
they’ve chosen to do a great deal of business with their nation’s
increasingly diverse supplier base.
Source: “Corporate
Partners: Top 50 Corporations for Supplier Diversity”,
HispanicTrends.com, February 2006
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2006
U.S. Diversity Markets Report
Seminar by Synovate
Please note the
changes in dates! March
14 (Chicago); March 16 (Los Angeles); March 21 (Miami); March 23 (New
York). Industry
bible since 1980, includes demographics of top 80 U.S. DMA’s
including African-American, Asian-American markets. Useful applications
for business.
For more
information, call (305) 716-6776 or visit www.synovate.com/current/events |
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The
New Cachet of Being Hispanic
Yankelovich Inc., a leading marketing research and consulting firm,
emphasizes in its predictions for 2006 that the Hispanic market is "a
main driving force" and "catalyst for growth" in the American
economy, destined to receive heightened attention from marketers this
year and beyond.
Source: "The New
Cachet of Being Hispanic",
HispanicBusiness.com, February 2006
City
to Host Biggest Hispanic Biz Event in U.S. History
When the U.S. Hispanic Chamber of Commerce holds its 27th annual national
convention and business expo here next September, it will be the "biggest
Hispanic business event in the history of this country."
Source: "City
to Host Biggest Hispanic Biz Event in U.S. History", Philly.com, February 2006
7th
Annual Hispanic Boom & Profitable Customer Relationship Strategies,
June 14-15, 2006, Wilshire Grand, Los Angeles, CA
Over
the last seven years, many blue chip companies have attended this
event and shared case studies and strategies that deliver results.
Join us for a targeted conference featuring best practices, new techniques
and strategies to optimize your ROI in the growing Hispanic markets.
For
more information visit www.srinstitute.com/CM461 |
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impreMedia / La Opinión, 700 South Flower Street, Suite 3000,
Los Angeles, CA 90017.
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