ImpreMedia is proud to bring you En Breve, your intelligence brief on the U.S. Hispanic market and media. ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print, publishing El Diario La Prensa, El Mensajero, La Opinión, La Opinión Contigo, La Prensa, La Raza, La Vibra, RUMBO de Houston and Vista Magazine. In this issue, read about:

• Hispanics and the Economic Downturn: Housing Woes and Remittance Cuts
• Foreign-Born Exceed the Native-Born in Advanced Degrees
• Trust is Paramount in Store Selection to Hispanic Shoppers
• Web-based marketing has long been overlooked when it comes to reaching Latinos. No more.
• Hispanics and the New Administration Immigration Slips as a Top Priority
• First Nationwide Folic Acid Survey of Spanish-Speaking Women Finds Most Are Missing Benefits, March Of Dimes Says

Hispanics and the Economic Downturn: Housing Woes and Remittance Cuts
“Like the U.S. population as a whole, Latinos are feeling the sting of the economic downturn. Almost one-in-ten (9%) Latino homeowners say they missed a mortgage payment or were unable to make a full payment and 3% say they received a foreclosure notice in the past year, according to a new national survey of 1,540 Latino adults conducted by the Pew Hispanic Center. Moreover, more than six-in-ten (62%) Latino homeowners say there have been foreclosures in their neighborhood over the past year, and 36% say they are worried that their own home may go into foreclosure."
Source: “Hispanics and the Economic Downturn: Housing Woes and Remittance Cuts” pewhispanic.org, January 2009.

Foreign-Born Exceed the Native-Born in Advanced Degrees
“A larger percentage of foreign-born than native-born residents had a master’s degree or higher in 2007, according to a new report from the U.S. Census Bureau. Nationally, 11 percent of foreign-born — people from another country now living in the United States — and 10 percent of U.S.-born residents had an advanced degree."
Source: “Foreign-Born Exceed the Native-Born in Advanced Degrees”, census.gov, January 2009.

ImpreMedia to Market Televisa’s Content for Mobile Devices in the US Market Under Partnership With globefish New Mobile and Online Service Tailored to Growing US Hispanic Market ImpreMedia, the No. 1 Hispanic News and Information Company in the U.S. in Online and Print, announced that it will market Televisa’s mobile content to the Hispanic community in the U.S. through a partnership with globefish, an innovative solutions provider in digital and mobile content distribution and advertising. Read More: http://www.impremedia.com/press/pr01-27-09_IMD_televisa.html

Trust is Paramount in Store Selection to Hispanic Shoppers
“TNS Hispanic Shopper 360 Survey Reveals New Insights Into Purchase Decisions of Hispanic Shoppers. TNS, a leading market information group announced the results of its Hispanic Shopper 360 study. According to the report Hispanics are avid shoppers, unhurried browsers and rate trust as a key driver for store selection. In addition in-store promotions and advertising are much more likely to influence Hispanic shoppers’ purchase decisions than the average shopper."
Source: “Trust is paramount in store selection to Hispanic Shoppers”, tns-us.com, December 2008.

Web-based marketing has long been overlooked when it comes to reaching Latinos. No more.
"If a brand wanted to reach out to the increasingly important Latino consumer, there were always a variety of traditional tools to grab -- traditional being the key term. Historically, little importance had been placed on Web-based marketing. But those days are over. Just ask Alex Lopez Negrete of Lopez Negrete Communications in Houston, a leading agency specializing in the Hispanic demographic."
Source: “Web-based marketing has long been overlooked when it comes to reaching Latinos. No more”, adweek.com, January 2009.

Hispanics and the New Administration Immigration Slips as a Top Priority
“A year and a half after a lengthy, often rancorous debate over immigration reform filled the chambers of a stalemated Congress, the issue appears to have receded in importance among one of the groups most affected by it--Latinos. Only three-in-ten (31%) Latinos rate immigration as an "extremely important" issue facing the incoming Obama administration, placing it sixth on a list of seven policy priorities that respondents were asked to assess in a nationwide survey of 1,007 Latino adults conducted from December 3 through December 10, 2008, by the Pew Hispanic Center. The top-rated issue among Latinos is the economy; 57% of Hispanics say it is an "extremely important" one for the new president to address."
Source: “Hispanics and the New Administration Immigration Slips as a Top Priority”, Pewhispanic.org, January 2009.

First Nationwide Folic Acid Survey of Spanish-Speaking Women Finds Most Are Missing Benefits, March Of Dimes Says
“Only 17 percent of Spanish-speaking women of childbearing age in the United States are taking a multivitamin containing folic acid daily, according to the first nationally representative folic acid awareness survey to focus on this population. Folic acid can prevent neural tube defects (NTDs), serious birth defects of the brain and spine such as spina bifida and anencephaly, which are more prevalent in the Hispanic population than other racial or ethnic groups. Hispanics are the largest and the fastest growing racial and ethnic group in the U.S., according to the U.S. Census Bureau, and they account for more than 23 percent of all births in this country."
Source: “First Nationwide Folic Acid Survey of Spanish-Speaking Women Finds Most Are Missing Benefits, March Of Dimes Says”, Hispanicprwire.com, January 2009.

Forward En Breve to your colleagues and friends so they can also enjoy receiving it for free. They can sign-up by clicking in one of the following websites: http://www.impremedia.com/enbreve/ or http://www.impremedia.com/enbreve/subscribe.html

You are currently on our email list. If you would like to unsubscribe, please click here
ImpreMedia / La Opinión, 700 South Flower Street, Suite 3000, Los Angeles, CA 90017