ImpreMedia is proud to bring you En Breve, your intelligence brief on the US Hispanic market and media. ImpreMedia is the premier Spanish-language news and information company, publishing El Diario La Prensa, El Mensajero, La Opinión, La Prensa, La Raza, La Vibra and Vista Magazine.
In this issue, read about:

Hispanic Ad Spending Continues to Grow
TNS Media Intelligence, the leading provider of strategic advertising and marketing information released the 2007 U.S. advertising forecast revealing an expected increase of 2.6 percent from 2006 to $153.7 billion. According to Marketing y Medios, Steven Fredericks, president and CEO of TNS Media Intelligence stated that “the Hispanic market is continuing to look very strong” and that “the Internet and Spanish-language media will continue to grow at a faster rate than the other media categories.”
Source: “TNS Media Intelligence Forecasts 2.6 Percent Increase in U.S. Advertising Spending for 2007 Internet to Continue Double Digit Growth, With Syndicated TV, Outdoor and Magazines Higher Than Market Average ” Tns-mi.com, January 2007.
Source:“TNS Forecast 5.4% Ad Spend Growth in Hispanic Media in 2007” MarketingyMedios.com, January 2007.

MySpace Going Spanish in Mexico
MySpace.com confirmed their soft-launch in Mexico where they reach nearly one million users. Once the Mexican site is launched in beta, the users will be given the option to transfer to the new Spanish-language site.
Source:“MySpace confirms upcoming launch of Mexican Version” zdnetindia.com, January 2007.

ImpreMedia Promotes Francisco Lozano to Corporate Director of Magazines
ImpreMedia's Chairman and CEO, John Paton named Francisco Lozano Corporate Director of Magazines. ImpreMedia recently entered the magazine field with the purchase late last year of Vista Magazine and the rollout of La Vibra, the entertainment weekly, in six top Hispanic markets. Read more at: http://www.impremedia.com/press/pr01-19-07_francisco.html

New Partnership between NAA and NAHP
“For the first time in its history, the National Association of Hispanic Publications [NAHP] has joined with the Newspaper Association of America [NAA] to build a common understanding of the expanding Hispanic audience and its print media consumption.”
Source: “Major Daily Newspapers & Hispanic Serving Print Find Common Ground Through NAA & NAHP” Hispanicbusiness.com, January 2007.

Escalating Number of Latino Homeowners
Between 1995 and 2005, there was an 81 percent increase in the number of Latino owner-occupied homes reaching up to 6.9 million. According to the National Association for Hispanic Real Estate Professionals’ web site, within the next 20 years, Latinos are projected to make up 40 percent of first-time buyers.
Source:"Living the American Dream: Hispanic Homeownership Increasing” HispanicBusiness.com, December 2006.

Target and ImpreMedia's La Opinión Enter Into a Multi-Year Partnership
La Opinión, the leading Spanish-language newspaper in the United States has reached a multi-year partnership with Minneapolis-based Target Corporation. Target inserts will be distributed in both Los Angeles daily newspaper La Opinión and La Opinión CONT!GO, a home-delivered weekend newspaper for a 52 week schedule over the next 3 years. Read More at: http://www.impremedia.com/press/pr01-19-07_targetandlaoppartner.html

Energy Drinks with Hispanic Flavor
Daisy Ramirez, CEO of Potencia Energy Drink presented a new energy drink in the market with flavors including tamarindo, mandarin, maracuya, piña, grape and Mango targeting to the Hispanic market. Ramirez states “I wanted to create an energy drink for Latinos with the flavors they grew up loving.”
Source: “An Energy Drink with the Exciting Flavors of Hispanic Culture has Arrived” Hispanicprwire.com, January 2007.

ImpreMedia Network Reaches over 9 Million U.S. Hispanics in Print and Online in a Month
ImpreMedia, the #1 Spanish-language publisher in the U.S. now reaches over 9 million Hispanics with its publications and online network. On the heels of its acquisition of Vista Magazine last month, ImpreMedia now reaches 7,555,561 Hispanics through its print publications and 1,818,019 monthly unique visitors through its online properties for a total reach of nearly 9.4 MM Hispanics monthly. Read More at: http://www.impremedia.com/press/pr01-02-07_impremedianetwork.html

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